--- title: "Willow vs Wispr Flow: Which is searched more?" description: "Is Willow or Wispr Flow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI dictation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/willow-voice-vs-wispr-flow" publisher: "Brandwave" --- # Willow vs Wispr Flow: Which is searched more? Is Willow or Wispr Flow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI dictation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Willow and Wispr Flow - **Competitive set**: AI dictation tools - **Market**: Global - **Month measured**: Sep 2026 - **Willow Share of Search**: 0.56% - **Wispr Flow Share of Search**: 43.6% ## Is Willow or Wispr Flow more popular in search? - In September 2026, Wispr Flow had more branded searches than Willow among AI dictation tools worldwide. Wispr Flow had about 450,000 branded searches, while Willow had 5,790. Wispr Flow made up 43.6% of all AI dictation tool searches we track, and Willow accounted for 0.56%. - Wispr Flow was ahead of Willow in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Willow’s share of searches among AI dictation tools worldwide moved from 0.57% to 0.56%, and its estimated monthly branded searches moved from 4.5K to 5.8K. - Across the 12 months ending September 2026, Wispr Flow’s share of searches among AI dictation tools worldwide moved from 7.7% to 43.6%, and its estimated monthly branded searches moved from 60.5K to 450K. ## Top AI dictation tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wispr Flow appeared in all five answers. Willow was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wispr Flow was listed before Willow in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wispr Flow | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Willow | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Superwhisper | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Otter | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Dragon | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | MacWhisper | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Whisper | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about AI dictation tools - Asked ChatGPT "Which AI dictation tool should I use?": 1. Wispr Flow, 2. Superwhisper, 3. Otter - Asked ChatGPT "What are the best AI dictation tools?": 1. Wispr Flow, 2. Superwhisper, 3. Willow, 4. MacWhisper, 5. Otter - Asked ChatGPT "What's the best AI dictation tool for fast typing?": 1. Wispr Flow, 2. Willow, 3. Superwhisper - Searched Google, AI Overview "ai dictation tools": 1. Willow, 2. Wispr Flow, 3. Superwhisper - Searched Google, AI Overview "speech to text app": 1. Wispr Flow, 2. Dragon, 3. Otter, 4. Whisper Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for AI dictation tools worldwide in September 2026? - Wispr Flow’s share of searches among AI dictation tools worldwide has gained ground for 3 months in a row, from 32.4% to 43.6% in September 2026. - Estimated monthly branded searches for Willow worldwide rose 29.2% over 12 measured months, from 4.5K to 5.8K in September 2026. ## Month by month | Month | Willow estimated searches | Willow Share of Search | Willow rank | Wispr Flow estimated searches | Wispr Flow Share of Search | Wispr Flow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.5K | 0.57% | 7 | 60.5K | 7.7% | 3 | | Nov 2025 | 5.7K | 0.8% | 7 | 90.5K | 12.6% | 3 | | Dec 2025 | 4.3K | 0.68% | 7 | 110K | 17.2% | 2 | | Jan 2026 | 6.4K | 0.76% | 7 | 165K | 19.6% | 2 | | Feb 2026 | 7.5K | 0.84% | 7 | 201K | 22.6% | 2 | | Mar 2026 | 7.3K | 0.66% | 7 | 246K | 22.3% | 2 | | Apr 2026 | 6.1K | 0.52% | 7 | 301K | 25.5% | 2 | | May 2026 | 5.9K | 0.53% | 7 | 368K | 33% | 2 | | Jun 2026 | 4.9K | 0.53% | 7 | 301K | 32.4% | 2 | | Jul 2026 | 9.1K | 1% | 7 | 301K | 33.2% | 2 | | Aug 2026 | 7.2K | 0.7% | 7 | 450K | 43.6% | 1 | | Sep 2026 | 5.8K | 0.56% | 7 | 450K | 43.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Willow’s and Wispr Flow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Willow**: Measured on the search terms “willow voice” and “willowvoice”, summed into one figure. - **Wispr Flow**: Measured on the search term “wispr flow”. - [Willow profile](/demand/global-en/brands/willow-voice) - [Wispr Flow profile](/demand/global-en/brands/wispr-flow) - [All AI dictation tools worldwide](/demand/global-en/categories/ai-dictation-tools): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Willow or Wispr Flow more popular in search? In September 2026, Wispr Flow had more branded searches than Willow among AI dictation tools worldwide. Wispr Flow had about 450,000 branded searches, while Willow had 5,790. Wispr Flow made up 43.6% of all AI dictation tool searches we track, and Willow accounted for 0.56%. ## Cite this page Brandwave. "Willow vs Wispr Flow: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/willow-voice-vs-wispr-flow This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/willow-voice-vs-wispr-flow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.