--- title: "Wicked Edge vs Wusthof: Which is more popular?" description: "Is Wicked Edge or Wusthof more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Knife sharpener brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/wicked-edge-vs-wusthof" publisher: "Brandwave" --- # Wicked Edge vs Wusthof: Which is more popular? Is Wicked Edge or Wusthof more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Knife sharpener brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Wicked Edge and Wusthof - **Competitive set**: Knife sharpener brands - **Market**: Global - **Month measured**: Oct 2026 - **Wicked Edge Share of Search**: 4.1% - **Wusthof Share of Search**: 3.4% ## Is Wicked Edge or Wusthof more popular in search? - In October 2026, Wicked Edge had more branded searches than Wusthof among knife sharpener brands worldwide. Wicked Edge had about 4,320 branded searches, while Wusthof had 3,620. Wicked Edge made up 4.1% of all knife sharpener brand searches we track, and Wusthof accounted for 3.4%. - Wicked Edge was ahead of Wusthof in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Wicked Edge’s share of searches among knife sharpener brands worldwide moved from 5.2% to 4.1%, and its estimated monthly branded searches moved from 8.2K to 4.3K. - Across the 12 months ending October 2026, Wusthof’s share of searches among knife sharpener brands worldwide moved from 3.3% to 3.4%, and its estimated monthly branded searches moved from 5.1K to 3.6K. ## Top knife sharpener brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Wicked Edge nor Wusthof showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Work Sharp | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Chef’sChoice | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | HORL | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Spyderco | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Lansky | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | KitchenIQ | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Shapton | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Wicked Edge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smith's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wusthof | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | AnySharp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DMT | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about knife sharpener brands - Asked ChatGPT "Which knife sharpener brand should I buy?": 1. Work Sharp, 2. Chef’sChoice, 3. HORL - Asked ChatGPT "What are the best knife sharpener brands?": 1. Work Sharp, 2. Chef’sChoice, 3. Spyderco, 4. Lansky, 5. HORL, 6. Shapton - Asked ChatGPT "What's the best knife sharpener brand for dull kitchen knives?": 1. Chef’sChoice, 2. Work Sharp, 3. KitchenIQ - Searched Google, AI Overview "best knife sharpener": 1. Work Sharp, 2. HORL, 3. Spyderco - Searched Google, AI Overview "electric knife sharpener": 1. Chef’sChoice, 2. Work Sharp Not named in any answer: Wicked Edge, Smith's, Wusthof, AnySharp and DMT. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for knife sharpener brands worldwide in October 2026? - In October 2026, Wicked Edge lost share of searches among knife sharpener brands worldwide, from 4.7% to 4.1%. - Estimated monthly branded searches for Wusthof worldwide fell 29.3% over 12 measured months, from 5.1K to 3.6K in October 2026. ## How has branded search for Wicked Edge and Wusthof changed worldwide over the last 12 months? | Month | Wicked Edge estimated searches | Wicked Edge Share of Search | Wicked Edge rank | Wusthof estimated searches | Wusthof Share of Search | Wusthof rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 8.2K | 5.2% | 4 | 5.1K | 3.3% | 8 | | Dec 2025 | 8.2K | 4.8% | 5 | 6.4K | 3.7% | 7 | | Jan 2026 | 6.4K | 5.3% | 5 | 4.3K | 3.6% | 8 | | Feb 2026 | 4.3K | 4.6% | 5 | 3.4K | 3.6% | 7 | | Mar 2026 | 4.3K | 4.6% | 5 | 2.9K | 3.1% | 9 | | Apr 2026 | 4.5K | 5.1% | 4 | 3K | 3.4% | 8 | | May 2026 | 8.5K | 8.4% | 4 | 3K | 2.9% | 6 | | Jun 2026 | 5.4K | 5.8% | 4 | 3K | 3.2% | 7 | | Jul 2026 | 4.6K | 5.5% | 4 | 3.4K | 4% | 7 | | Aug 2026 | 5.7K | 5.4% | 4 | 3.5K | 3.3% | 7 | | Sep 2026 | 4.6K | 4.7% | 4 | 3K | 3% | 7 | | Oct 2026 | 4.3K | 4.1% | 5 | 3.6K | 3.4% | 7 | ## How are Wicked Edge’s and Wusthof’s branded searches counted? Brandwave collects information about searches that people make online using Wicked Edge’s and Wusthof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Wicked Edge**: Measured on the search terms “wicked edge” and “wicked edge sharpener”, summed into one figure. - **Wusthof**: Measured on the search terms “wusthof knife sharpener” and “wusthof sharpener”, summed into one figure. - [Wicked Edge profile](/demand/global-en/brands/wicked-edge) - [Wusthof profile](/demand/global-en/brands/wusthof) - [All knife sharpener brands worldwide](/demand/global-en/categories/knife-sharpener-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Wicked Edge or Wusthof more popular in search? In October 2026, Wicked Edge had more branded searches than Wusthof among knife sharpener brands worldwide. Wicked Edge had about 4,320 branded searches, while Wusthof had 3,620. Wicked Edge made up 4.1% of all knife sharpener brand searches we track, and Wusthof accounted for 3.4%. ## Cite this page Brandwave. "Wicked Edge vs Wusthof: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/wicked-edge-vs-wusthof This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/wicked-edge-vs-wusthof. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.