---
title: "Whisk vs Yummly: Which is more popular by branded search?"
description: "Which is more popular in search, Whisk or Yummly? Compare estimated monthly branded-search demand and Share of Search inside the Recipe apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/whisk-vs-yummly"
publisher: "Brandwave"
---

# Whisk vs Yummly: Which is more popular by branded search?

Which is more popular in search, Whisk or Yummly? Compare estimated monthly branded-search demand and Share of Search inside the Recipe apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Whisk and Yummly
- **Competitive set**: Recipe apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Whisk Share of Search**: 2.1%
- **Yummly Share of Search**: 29.3%

## Which is more popular in search, Whisk or Yummly?

- In August 2026, Yummly had more branded searches than Whisk among recipe apps worldwide. Yummly was estimated to have 6.6K branded searches compared to Whisk’s 480, and held a 29.3% Share of Search versus Whisk’s 2.1%.
- Yummly was ahead of Whisk in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Whisk’s estimated Share of Search among recipe apps worldwide moved from 0.31% to 2.1%, and its estimated monthly branded searches held steady at 480.
- Across the 11 months ending August 2026, Yummly’s estimated Share of Search among recipe apps worldwide moved from 87.4% to 29.3%, and its estimated monthly branded searches moved from 135K to 6.6K.

## How did search popularity change for recipe apps worldwide in August 2026?

- In August 2026, Yummly lost estimated Share of Search among recipe apps worldwide, from 31.6% to 29.3%.

## Month by month

| Month | Whisk estimated searches | Whisk Share of Search | Whisk rank | Yummly estimated searches | Yummly Share of Search | Yummly rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 480 | 0.31% | 5 | 135K | 87.4% | 1 |
| Nov 2025 | 390 | 0.21% | 5 | 165K | 89.1% | 1 |
| Dec 2025 | 390 | 0.35% | 5 | 90.5K | 81.8% | 1 |
| Jan 2026 | 480 | 0.25% | 5 | 165K | 86.2% | 1 |
| Feb 2026 | 390 | 0.12% | 5 | 301K | 94.5% | 1 |
| Mar 2026 | 390 | 0.12% | 5 | 301K | 94.5% | 1 |
| Apr 2026 | 390 | 1.1% | 5 | 18.1K | 53.1% | 1 |
| May 2026 | 390 | 1.6% | 5 | 8.1K | 33.9% | 2 |
| Jun 2026 | 320 | 1.5% | 5 | 6.6K | 31.7% | 3 |
| Jul 2026 | 390 | 1.9% | 5 | 6.6K | 31.6% | 3 |
| Aug 2026 | 480 | 2.1% | 5 | 6.6K | 29.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Whisk’s and Yummly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Whisk**: Measured on the search term “whisk recipe”.
- **Yummly**: Measured on the search term “yummly”.

- [Whisk profile](/demand/global-en/brands/whisk)
- [Yummly profile](/demand/global-en/brands/yummly)
- [All recipe apps worldwide](/demand/global-en/categories/recipe-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Whisk or Yummly?

In August 2026, Yummly had more branded searches than Whisk among recipe apps worldwide. Yummly was estimated to have 6.6K branded searches compared to Whisk’s 480, and held a 29.3% Share of Search versus Whisk’s 2.1%.

## Cite this page

Brandwave. "Whisk vs Yummly: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/whisk-vs-yummly

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/whisk-vs-yummly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.