---
title: "Westinghouse vs Whirlpool: Which is searched more?"
description: "Which is more popular in search, Westinghouse or Whirlpool? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/westinghouse-vs-whirlpool"
publisher: "Brandwave"
---

# Westinghouse vs Whirlpool: Which is searched more?

Which is more popular in search, Westinghouse or Whirlpool? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Westinghouse and Whirlpool
- **Competitive set**: Washing machine brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Westinghouse Share of Search**: 1.7%
- **Whirlpool Share of Search**: 16.5%

## Which is more popular in search, Westinghouse or Whirlpool?

- In September 2026, Whirlpool had more branded searches than Westinghouse among washing machine brands worldwide. Whirlpool was estimated to have 1.1M branded searches compared to Westinghouse’s 110K, and held a 16.5% Share of Search versus Westinghouse’s 1.7%.
- Whirlpool was ahead of Westinghouse in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Westinghouse’s estimated Share of Search among washing machine brands worldwide moved from 1.9% to 1.7%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Whirlpool’s estimated Share of Search among washing machine brands worldwide moved from 18.3% to 16.5%, and its estimated monthly branded searches moved from 1.3M to 1.1M.

## How did search popularity change for washing machine brands worldwide in September 2026?

- In September 2026, Smeg overtook Whirlpool to rank 2nd among washing machine brands worldwide, with 18.1% estimated Share of Search.
- Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
- Estimated monthly branded searches for Whirlpool worldwide fell 17.7% over 12 measured months, from 1.3M to 1.1M in September 2026.

## Month by month

| Month | Westinghouse estimated searches | Westinghouse Share of Search | Westinghouse rank | Whirlpool estimated searches | Whirlpool Share of Search | Whirlpool rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 1.9% | 10 | 1.3M | 18.3% | 2 |
| Nov 2025 | 135K | 1.7% | 11 | 1.2M | 15.9% | 3 |
| Dec 2025 | 110K | 1.6% | 11 | 1.1M | 15.9% | 3 |
| Jan 2026 | 110K | 1.5% | 11 | 1.3M | 18% | 3 |
| Feb 2026 | 110K | 1.8% | 11 | 1M | 17.5% | 3 |
| Mar 2026 | 110K | 1.7% | 11 | 1.1M | 16.2% | 3 |
| Apr 2026 | 110K | 1.7% | 11 | 1.2M | 19.1% | 2 |
| May 2026 | 110K | 1.7% | 11 | 1.2M | 18.4% | 2 |
| Jun 2026 | 110K | 1.6% | 11 | 1.2M | 17.7% | 2 |
| Jul 2026 | 110K | 1.7% | 11 | 1.2M | 18.7% | 1 |
| Aug 2026 | 110K | 1.7% | 11 | 1.1M | 16.2% | 2 |
| Sep 2026 | 110K | 1.7% | 11 | 1.1M | 16.5% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Westinghouse’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Westinghouse**: Measured on the search term “westinghouse”.
- **Whirlpool**: Measured on the search terms “washing machine whirlpool”, “whirlpool”, “whirlpool washer” and “whirlpool washing machine”, summed into one figure.

- [Westinghouse profile](/demand/global-en/brands/westinghouse)
- [Whirlpool profile](/demand/global-en/brands/whirlpool)
- [All washing machine brands worldwide](/demand/global-en/categories/washing-machine-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Westinghouse or Whirlpool?

In September 2026, Whirlpool had more branded searches than Westinghouse among washing machine brands worldwide. Whirlpool was estimated to have 1.1M branded searches compared to Westinghouse’s 110K, and held a 16.5% Share of Search versus Westinghouse’s 1.7%.

## Cite this page

Brandwave. "Westinghouse vs Whirlpool: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/westinghouse-vs-whirlpool

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/westinghouse-vs-whirlpool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.