---
title: "Western Union vs Xoom: Which is searched more?"
description: "Which is more popular in search, Western Union or Xoom? Compare estimated monthly branded-search demand and Share of Search inside the Remittance services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/western-union-vs-xoom"
publisher: "Brandwave"
---

# Western Union vs Xoom: Which is searched more?

Which is more popular in search, Western Union or Xoom? Compare estimated monthly branded-search demand and Share of Search inside the Remittance services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Western Union and Xoom
- **Competitive set**: Remittance services
- **Market**: Global
- **Month measured**: Aug 2026
- **Western Union Share of Search**: 63.2%
- **Xoom Share of Search**: 1.4%

## Which is more popular in search, Western Union or Xoom?

- In August 2026, Western Union had more branded searches than Xoom among remittance services worldwide. Western Union was estimated to have 11.1M branded searches compared to Xoom’s 246K, and held a 63.2% Share of Search versus Xoom’s 1.4%.
- Western Union was ahead of Xoom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Western Union’s estimated Share of Search among remittance services worldwide moved from 61.6% to 63.2%, and its estimated monthly branded searches moved from 9.1M to 11.1M.
- Across the 11 months ending August 2026, Xoom’s estimated Share of Search among remittance services worldwide moved from 2% to 1.4%, and its estimated monthly branded searches moved from 301K to 246K.

## How did search popularity change for remittance services worldwide in August 2026?

- In August 2026, Western Union lost estimated Share of Search among remittance services worldwide, from 67.1% to 63.2%.
- Estimated monthly branded searches for Xoom worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.

## Month by month

| Month | Western Union estimated searches | Western Union Share of Search | Western Union rank | Xoom estimated searches | Xoom Share of Search | Xoom rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.1M | 61.6% | 1 | 301K | 2% | 5 |
| Nov 2025 | 9.1M | 61.9% | 1 | 246K | 1.7% | 5 |
| Dec 2025 | 11.1M | 63.2% | 1 | 301K | 1.7% | 5 |
| Jan 2026 | 11.1M | 63.2% | 1 | 246K | 1.4% | 5 |
| Feb 2026 | 11.1M | 64.3% | 1 | 246K | 1.4% | 5 |
| Mar 2026 | 11.1M | 63.2% | 1 | 301K | 1.7% | 5 |
| Apr 2026 | 11.1M | 66.1% | 1 | 246K | 1.5% | 5 |
| May 2026 | 11.1M | 66.1% | 1 | 246K | 1.5% | 5 |
| Jun 2026 | 9.1M | 62.6% | 1 | 246K | 1.7% | 5 |
| Jul 2026 | 11.1M | 67.1% | 1 | 246K | 1.5% | 5 |
| Aug 2026 | 11.1M | 63.2% | 1 | 246K | 1.4% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Western Union’s and Xoom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Western Union**: Measured on the search term “western union”.
- **Xoom**: Measured on the search term “xoom”.

- [Western Union profile](/demand/global-en/brands/western-union)
- [Xoom profile](/demand/global-en/brands/xoom)
- [All remittance services worldwide](/demand/global-en/categories/remittance-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Western Union or Xoom?

In August 2026, Western Union had more branded searches than Xoom among remittance services worldwide. Western Union was estimated to have 11.1M branded searches compared to Xoom’s 246K, and held a 63.2% Share of Search versus Xoom’s 1.4%.

## Cite this page

Brandwave. "Western Union vs Xoom: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/western-union-vs-xoom

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/western-union-vs-xoom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.