--- title: "West Paw vs ZippyPaws: Which is searched more?" description: "Is West Paw or ZippyPaws more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/west-paw-vs-zippypaws" publisher: "Brandwave" --- # West Paw vs ZippyPaws: Which is searched more? Is West Paw or ZippyPaws more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: West Paw and ZippyPaws - **Competitive set**: Dog toy brands - **Market**: Global - **Month measured**: Sep 2026 - **West Paw Share of Search**: 4.2% - **ZippyPaws Share of Search**: 4.2% ## Is West Paw or ZippyPaws more popular in search? - In September 2026, West Paw and ZippyPaws were level in searches among dog toy brands worldwide, with an estimated 5.4K branded searches each, at 4.2% of the total each. - The lead changed hands once in the 12 months ending September 2026: West Paw took it in January 2026. - Across the 12 months ending September 2026, West Paw’s share of searches among dog toy brands worldwide moved from 4.7% to 4.2%, and its estimated monthly branded searches moved from 6.6K to 5.4K. - Across the 12 months ending September 2026, ZippyPaws’ share of searches among dog toy brands worldwide moved from 4.7% to 4.2%, and its estimated monthly branded searches moved from 6.6K to 5.4K. ## Top dog toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, West Paw was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ZippyPaws did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KONG | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | West Paw | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Chuckit | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Outward Hound | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Tuffy's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ZippyPaws | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog toy brands - Asked ChatGPT "Which dog toy brand should I buy?": 1. KONG, 2. West Paw, 3. Chuckit, 4. Outward Hound - Asked ChatGPT "What are the best dog toy brands?": 1. KONG, 2. West Paw, 3. Chuckit, 4. Outward Hound - Asked ChatGPT "What's the best dog toy brand for tough chewers?": 1. KONG, 2. West Paw - Searched Google, AI Overview "indestructible dog toys": 1. West Paw - Searched Google, AI Overview "interactive dog toys": 1. Outward Hound Not named in any answer: Tuffy's and ZippyPaws. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for dog toy brands worldwide in September 2026? - Estimated monthly branded searches for West Paw worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. - Estimated monthly branded searches for ZippyPaws worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Month by month | Month | West Paw estimated searches | West Paw Share of Search | West Paw rank | ZippyPaws estimated searches | ZippyPaws Share of Search | ZippyPaws rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 4.7% | 5 | 6.6K | 4.7% | 6 | | Nov 2025 | 8.1K | 4.6% | 5 | 8.1K | 4.6% | 6 | | Dec 2025 | 8.1K | 3.7% | 6 | 9.9K | 4.5% | 5 | | Jan 2026 | 8.1K | 4.5% | 5 | 6.6K | 3.7% | 6 | | Feb 2026 | 6.6K | 4.5% | 5 | 5.4K | 3.6% | 6 | | Mar 2026 | 6.6K | 4.2% | 5 | 5.4K | 3.4% | 6 | | Apr 2026 | 6.6K | 4.9% | 5 | 5.4K | 4% | 6 | | May 2026 | 5.4K | 4.4% | 5 | 5.4K | 4.4% | 6 | | Jun 2026 | 5.4K | 4.2% | 5 | 4.4K | 3.5% | 6 | | Jul 2026 | 6.6K | 5% | 5 | 5.4K | 4.1% | 6 | | Aug 2026 | 6.6K | 4.5% | 5 | 6.6K | 4.5% | 6 | | Sep 2026 | 5.4K | 4.2% | 5 | 5.4K | 4.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using West Paw’s and ZippyPaws’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **West Paw**: Measured on the search term “west paw”. - **ZippyPaws**: Measured on the search term “zippypaws”. - [West Paw profile](/demand/global-en/brands/west-paw) - [ZippyPaws profile](/demand/global-en/brands/zippypaws) - [All dog toy brands worldwide](/demand/global-en/categories/dog-toy-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is West Paw or ZippyPaws more popular in search? In September 2026, West Paw and ZippyPaws were level in searches among dog toy brands worldwide, with an estimated 5.4K branded searches each, at 4.2% of the total each. ## Cite this page Brandwave. "West Paw vs ZippyPaws: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/west-paw-vs-zippypaws This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/west-paw-vs-zippypaws. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.