---
title: "Webflow vs Wix: Which is more popular by branded search?"
description: "Which is more popular in search, Webflow or Wix? Compare estimated monthly branded-search demand and Share of Search inside the Visual website building platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/webflow-vs-wix"
publisher: "Brandwave"
---

# Webflow vs Wix: Which is more popular by branded search?

Which is more popular in search, Webflow or Wix? Compare estimated monthly branded-search demand and Share of Search inside the Visual website building platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Webflow and Wix
- **Competitive set**: Visual website building platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Webflow Share of Search**: 4.6%
- **Wix Share of Search**: 45.8%

## Which is more popular in search, Webflow or Wix?

- In August 2026, Wix had more branded searches than Webflow among visual website building platforms worldwide. Wix was estimated to have 3.1M branded searches compared to Webflow’s 312K, and held a 45.8% Share of Search versus Webflow’s 4.6%.
- Wix was ahead of Webflow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Webflow’s estimated Share of Search among visual website building platforms worldwide moved from 5.3% to 4.6%, and its estimated monthly branded searches moved from 467K to 312K.
- Across the 11 months ending August 2026, Wix’s estimated Share of Search among visual website building platforms worldwide moved from 42.7% to 45.8%, and its estimated monthly branded searches moved from 3.8M to 3.1M.

## How did search popularity change for visual website building platforms worldwide in August 2026?

- In August 2026, Wix gained estimated Share of Search among visual website building platforms worldwide, from 43.8% to 45.8%.
- Estimated monthly branded searches for Webflow worldwide fell 33.1% over 11 measured months, from 467K to 312K in August 2026.

## Month by month

| Month | Webflow estimated searches | Webflow Share of Search | Webflow rank | Wix estimated searches | Wix Share of Search | Wix rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 467K | 5.3% | 5 | 3.8M | 42.7% | 1 |
| Nov 2025 | 467K | 5.7% | 5 | 3.8M | 45.9% | 1 |
| Dec 2025 | 466K | 6.3% | 5 | 3.1M | 42.3% | 1 |
| Jan 2026 | 571K | 6.6% | 5 | 3.8M | 44.2% | 1 |
| Feb 2026 | 468K | 5.4% | 5 | 3.9M | 45.5% | 1 |
| Mar 2026 | 472K | 5.1% | 5 | 4M | 43.7% | 1 |
| Apr 2026 | 467K | 5.4% | 5 | 3.9M | 44.4% | 1 |
| May 2026 | 385K | 4.6% | 5 | 3.9M | 46.9% | 1 |
| Jun 2026 | 384K | 5% | 5 | 3.2M | 42.1% | 1 |
| Jul 2026 | 316K | 4.3% | 5 | 3.2M | 43.8% | 1 |
| Aug 2026 | 312K | 4.6% | 5 | 3.1M | 45.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Webflow’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Webflow**: Measured on the search terms “web flow”, “webflow”, “webflow cms” and “webflow website builder”, summed into one figure.
- **Wix**: Measured on the search terms “wix”, “wix studio”, “wix website” and “wix website builder”, summed into one figure.

- [Webflow profile](/demand/global-en/brands/webflow)
- [Wix profile](/demand/global-en/brands/wix)
- [All visual website building platforms worldwide](/demand/global-en/categories/visual-website-building-platforms): The set both shares are measured inside, 10 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Webflow or Wix?

In August 2026, Wix had more branded searches than Webflow among visual website building platforms worldwide. Wix was estimated to have 3.1M branded searches compared to Webflow’s 312K, and held a 45.8% Share of Search versus Webflow’s 4.6%.

## Cite this page

Brandwave. "Webflow vs Wix: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/webflow-vs-wix

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/webflow-vs-wix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.