--- title: "Waggle vs Zigzag: Which is searched more?" description: "Is Waggle or Zigzag more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog training apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/waggle-vs-zigzag-puppy" publisher: "Brandwave" --- # Waggle vs Zigzag: Which is searched more? Is Waggle or Zigzag more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog training apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Waggle and Zigzag - **Competitive set**: Dog training apps - **Market**: Global - **Month measured**: Sep 2026 - **Waggle Share of Search**: 1.7% - **Zigzag Share of Search**: 1.9% ## Is Waggle or Zigzag more popular in search? - In September 2026, Zigzag had more branded searches than Waggle among dog training apps worldwide. Zigzag had about 290 branded searches, while Waggle had 260. Zigzag made up 1.9% of all dog training app searches we track, and Waggle accounted for 1.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Waggle took it in November 2025, Zigzag took it in March 2026. - Across the 12 months ending September 2026, Waggle’s share of searches among dog training apps worldwide moved from 1.6% to 1.7%, and its estimated monthly branded searches held steady at 260. - Across the 12 months ending September 2026, Zigzag’s share of searches among dog training apps worldwide moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 340 to 290. ## Top dog training apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zigzag appeared in all five answers. Waggle did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zigzag | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dogo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Pupford | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Puppr | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Woofz | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | GoodPup | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Waggle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog training apps - Asked ChatGPT "Which dog training app should I use?": 1. Dogo, 2. Zigzag, 3. Pupford, 4. Puppr, 5. Woofz - Asked ChatGPT "What are the best dog training apps?": 1. Dogo, 2. Zigzag, 3. Pupford, 4. Puppr, 5. Woofz - Asked ChatGPT "What's the best dog training app for a new puppy?": 1. Zigzag, 2. Pupford, 3. Dogo - Searched Google, AI Overview "dog training apps": 1. Dogo, 2. Zigzag, 3. Pupford, 4. Puppr, 5. Woofz - Searched Google, AI Overview "puppy training app": 1. Zigzag, 2. Pupford, 3. Puppr, 4. Dogo, 5. GoodPup Not named in any answer: Waggle. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for dog training apps worldwide in September 2026? - In September 2026, Zigzag lost share of searches among dog training apps worldwide, from 2.9% to 1.9%. ## Month by month | Month | Waggle estimated searches | Waggle Share of Search | Waggle rank | Zigzag estimated searches | Zigzag Share of Search | Zigzag rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 260 | 1.6% | 7 | 340 | 2.1% | 6 | | Nov 2025 | 390 | 2.6% | 6 | 220 | 1.4% | 7 | | Dec 2025 | 590 | 3.6% | 6 | 280 | 1.7% | 7 | | Jan 2026 | 390 | 2.1% | 6 | 370 | 2% | 7 | | Feb 2026 | 390 | 2.5% | 6 | 300 | 1.9% | 7 | | Mar 2026 | 260 | 1.8% | 7 | 370 | 2.5% | 6 | | Apr 2026 | 260 | 1.9% | 7 | 460 | 3.4% | 6 | | May 2026 | 260 | 1.8% | 7 | 350 | 2.4% | 6 | | Jun 2026 | 260 | 2% | 7 | 370 | 2.8% | 6 | | Jul 2026 | 260 | 1.8% | 7 | 430 | 3% | 6 | | Aug 2026 | 260 | 1.8% | 7 | 430 | 2.9% | 6 | | Sep 2026 | 260 | 1.7% | 7 | 290 | 1.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Waggle’s and Zigzag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Waggle**: Measured on the search term “waggle dog”. - **Zigzag**: Measured on the search terms “zigzag puppy app” and “zigzag puppy training”, summed into one figure. - [Waggle profile](/demand/global-en/brands/waggle) - [Zigzag profile](/demand/global-en/brands/zigzag-puppy) - [All dog training apps worldwide](/demand/global-en/categories/dog-training-apps): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Waggle or Zigzag more popular in search? In September 2026, Zigzag had more branded searches than Waggle among dog training apps worldwide. Zigzag had about 290 branded searches, while Waggle had 260. Zigzag made up 1.9% of all dog training app searches we track, and Waggle accounted for 1.7%. ## Cite this page Brandwave. "Waggle vs Zigzag: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/waggle-vs-zigzag-puppy This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/waggle-vs-zigzag-puppy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.