--- title: "Volcom vs Xcel: Which is searched more?" description: "Is Volcom or Xcel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/volcom-vs-xcel-wetsuits" publisher: "Brandwave" --- # Volcom vs Xcel: Which is searched more? Is Volcom or Xcel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Volcom and Xcel - **Competitive set**: Surf brands - **Market**: Global - **Month measured**: Sep 2026 - **Volcom Share of Search**: 4.2% - **Xcel Share of Search**: 0.21% ## Is Volcom or Xcel more popular in search? - In September 2026, Volcom had more branded searches than Xcel among surf brands worldwide. Volcom had about 201,000 branded searches, while Xcel had 9,900. Volcom made up 4.2% of all surf brand searches we track, and Xcel accounted for 0.21%. - Volcom was ahead of Xcel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Volcom’s share of searches among surf brands worldwide moved from 4% to 4.2%, and its estimated monthly branded searches moved from 246K to 201K. - Across the 12 months ending September 2026, Xcel’s share of searches among surf brands worldwide moved from 0.2% to 0.21%, and its estimated monthly branded searches moved from 12.1K to 9.9K. ## Top surf brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Xcel was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Volcom was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Xcel was listed before Volcom in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rip Curl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Billabong | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | O'Neill | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Vissla | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Patagonia | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Outerknown | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Quiksilver | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Xcel | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Florence Marine X | 9th | 1 of 3 | 2 of 2 | 3 of 5 | | Volcom | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Roxy | 11th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about surf brands - Asked ChatGPT "Which surf brand should I buy?": 1. O'Neill, 2. Patagonia, 3. Rip Curl, 4. Xcel, 5. Vissla - Asked ChatGPT "What are the best surf brands?": 1. Rip Curl, 2. Billabong, 3. Vissla, 4. Patagonia, 5. Outerknown, 6. Quiksilver, 7. O'Neill, 8. Florence Marine X, 9. Xcel, 10. Roxy - Asked ChatGPT "What's the best surf brand for beach and surf wear?": 1. Billabong, 2. Vissla, 3. Rip Curl, 4. Outerknown, 5. O'Neill - Searched Google, AI Overview "surf brands": 1. Rip Curl, 2. O'Neill, 3. Xcel, 4. Vissla, 5. Patagonia, 6. Outerknown, 7. Billabong, 8. Quiksilver, 9. Florence Marine X - Searched Google, AI Overview "surf clothing brand": 1. Rip Curl, 2. Billabong, 3. Quiksilver, 4. O'Neill, 5. Volcom, 6. Florence Marine X Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for surf brands worldwide in September 2026? - Estimated monthly branded searches for Volcom worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026. - Estimated monthly branded searches for Xcel worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026. ## Month by month | Month | Volcom estimated searches | Volcom Share of Search | Volcom rank | Xcel estimated searches | Xcel Share of Search | Xcel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 4% | 7 | 12.1K | 0.2% | 10 | | Nov 2025 | 301K | 4% | 6 | 14.8K | 0.2% | 10 | | Dec 2025 | 301K | 4.5% | 7 | 12.1K | 0.18% | 10 | | Jan 2026 | 301K | 4.5% | 7 | 9.9K | 0.15% | 10 | | Feb 2026 | 201K | 3.8% | 7 | 8.1K | 0.15% | 11 | | Mar 2026 | 201K | 3.6% | 7 | 9.9K | 0.18% | 11 | | Apr 2026 | 201K | 4% | 7 | 12.1K | 0.24% | 10 | | May 2026 | 201K | 4% | 7 | 12.1K | 0.24% | 10 | | Jun 2026 | 201K | 4% | 7 | 9.9K | 0.2% | 11 | | Jul 2026 | 201K | 3.8% | 7 | 9.9K | 0.19% | 11 | | Aug 2026 | 201K | 4% | 7 | 9.9K | 0.2% | 11 | | Sep 2026 | 201K | 4.2% | 7 | 9.9K | 0.21% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Volcom’s and Xcel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Volcom**: Measured on the search term “volcom”. - **Xcel**: Measured on the search term “xcel wetsuit”. - [Volcom profile](/demand/global-en/brands/volcom) - [Xcel profile](/demand/global-en/brands/xcel-wetsuits) - [All surf brands worldwide](/demand/global-en/categories/surf-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Volcom or Xcel more popular in search? In September 2026, Volcom had more branded searches than Xcel among surf brands worldwide. Volcom had about 201,000 branded searches, while Xcel had 9,900. Volcom made up 4.2% of all surf brand searches we track, and Xcel accounted for 0.21%. ## Cite this page Brandwave. "Volcom vs Xcel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/volcom-vs-xcel-wetsuits This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/volcom-vs-xcel-wetsuits. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.