---
title: "Vimeo vs YouTube: Which is more popular by branded search?"
description: "Which is more popular in search, Vimeo or YouTube? Compare estimated monthly branded-search demand and Share of Search inside the Video hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/vimeo-vs-youtube"
publisher: "Brandwave"
---

# Vimeo vs YouTube: Which is more popular by branded search?

Which is more popular in search, Vimeo or YouTube? Compare estimated monthly branded-search demand and Share of Search inside the Video hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Vimeo and YouTube
- **Competitive set**: Video hosting platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Vimeo Share of Search**: 0.08%
- **YouTube Share of Search**: 98.9%

## Which is more popular in search, Vimeo or YouTube?

- In August 2026, YouTube had more branded searches than Vimeo among video hosting platforms worldwide. YouTube was estimated to have 1380M branded searches compared to Vimeo’s 1.1M, and held a 98.9% Share of Search versus Vimeo’s 0.08%.
- YouTube was ahead of Vimeo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Vimeo’s estimated Share of Search among video hosting platforms worldwide held steady at 0.08%, and its estimated monthly branded searches moved from 1.3M to 1.1M.
- Across the 11 months ending August 2026, YouTube’s estimated Share of Search among video hosting platforms worldwide held steady at 98.9%, and its estimated monthly branded searches moved from 1680M to 1380M.

## How did search popularity change for video hosting platforms worldwide in August 2026?

- Estimated monthly branded searches for Vimeo worldwide fell 18.8% over 11 measured months, from 1.3M to 1.1M in August 2026.
- Estimated monthly branded searches for YouTube worldwide fell 17.9% over 11 measured months, from 1680M to 1380M in August 2026.

## Month by month

| Month | Vimeo estimated searches | Vimeo Share of Search | Vimeo rank | YouTube estimated searches | YouTube Share of Search | YouTube rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3M | 0.08% | 3 | 1680M | 98.9% | 1 |
| Nov 2025 | 1.3M | 0.09% | 3 | 1380M | 98.9% | 1 |
| Dec 2025 | 1.3M | 0.08% | 3 | 1680M | 99.1% | 1 |
| Jan 2026 | 1.3M | 0.09% | 3 | 1380M | 98.7% | 1 |
| Feb 2026 | 1.3M | 0.09% | 3 | 1380M | 98.9% | 1 |
| Mar 2026 | 1.6M | 0.09% | 3 | 1680M | 99.1% | 1 |
| Apr 2026 | 1.3M | 0.09% | 3 | 1380M | 99.1% | 1 |
| May 2026 | 1.3M | 0.09% | 3 | 1380M | 98.9% | 1 |
| Jun 2026 | 1.1M | 0.08% | 3 | 1380M | 98.7% | 1 |
| Jul 2026 | 1.1M | 0.08% | 3 | 1380M | 98.9% | 1 |
| Aug 2026 | 1.1M | 0.08% | 3 | 1380M | 98.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Vimeo’s and YouTube’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Vimeo**: Measured on the search terms “vimeo”, “vimeo app”, “vimeo com”, “vimeo online”, “vimeo software”, “vimeo video” and “vimeo web”, summed into one figure.
- **YouTube**: Measured on the search term “youtube”.

- [Vimeo profile](/demand/global-en/brands/vimeo)
- [YouTube profile](/demand/global-en/brands/youtube)
- [All video hosting platforms worldwide](/demand/global-en/categories/video-hosting-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Vimeo or YouTube?

In August 2026, YouTube had more branded searches than Vimeo among video hosting platforms worldwide. YouTube was estimated to have 1380M branded searches compared to Vimeo’s 1.1M, and held a 98.9% Share of Search versus Vimeo’s 0.08%.

## Cite this page

Brandwave. "Vimeo vs YouTube: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/vimeo-vs-youtube

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/vimeo-vs-youtube. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.