---
title: "Victoria's Secret vs Wacoal: Which is more popular by branded search?"
description: "Which is more popular in search, Victoria's Secret or Wacoal? Compare estimated monthly branded-search demand and Share of Search inside the Bras set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/victorias-secret-vs-wacoal"
publisher: "Brandwave"
---

# Victoria's Secret vs Wacoal: Which is more popular by branded search?

Which is more popular in search, Victoria's Secret or Wacoal? Compare estimated monthly branded-search demand and Share of Search inside the Bras set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Victoria's Secret and Wacoal
- **Competitive set**: Bras
- **Market**: Global
- **Month measured**: Aug 2026
- **Victoria's Secret Share of Search**: 2.3%
- **Wacoal Share of Search**: 1.3%

## Which is more popular in search, Victoria's Secret or Wacoal?

- In August 2026, Victoria's Secret had more branded searches than Wacoal among bras worldwide. Victoria's Secret was estimated to have 165K branded searches compared to Wacoal’s 90.5K, and held a 2.3% Share of Search versus Wacoal’s 1.3%.
- Victoria's Secret was ahead of Wacoal in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Victoria's Secret’s estimated Share of Search among bras worldwide moved from 2.1% to 2.3%, and its estimated monthly branded searches held steady at 165K.
- Across the 11 months ending August 2026, Wacoal’s estimated Share of Search among bras worldwide moved from 0.76% to 1.3%, and its estimated monthly branded searches moved from 60.5K to 90.5K.

## How did search popularity change for bras worldwide in August 2026?

- Estimated monthly branded searches for Wacoal worldwide rose 49.6% over 11 measured months, from 60.5K to 90.5K in August 2026.

## Month by month

| Month | Victoria's Secret estimated searches | Victoria's Secret Share of Search | Victoria's Secret rank | Wacoal estimated searches | Wacoal Share of Search | Wacoal rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 2.1% | 4 | 60.5K | 0.76% | 5 |
| Nov 2025 | 201K | 1.9% | 4 | 60.5K | 0.57% | 6 |
| Dec 2025 | 165K | 1.7% | 4 | 60.5K | 0.63% | 5 |
| Jan 2026 | 135K | 1.7% | 4 | 74K | 0.93% | 5 |
| Feb 2026 | 135K | 1.7% | 4 | 60.5K | 0.77% | 5 |
| Mar 2026 | 135K | 1.4% | 4 | 90.5K | 0.95% | 5 |
| Apr 2026 | 165K | 2.3% | 4 | 90.5K | 1.2% | 5 |
| May 2026 | 165K | 2.1% | 4 | 90.5K | 1.1% | 5 |
| Jun 2026 | 165K | 2.3% | 4 | 90.5K | 1.3% | 5 |
| Jul 2026 | 165K | 2.3% | 4 | 90.5K | 1.3% | 5 |
| Aug 2026 | 165K | 2.3% | 4 | 90.5K | 1.3% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Victoria's Secret’s and Wacoal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Victoria's Secret**: Measured on the search term “victorias secret”.
- **Wacoal**: Measured on the search term “wacoal bra”.

- [Victoria's Secret profile](/demand/global-en/brands/victorias-secret)
- [Wacoal profile](/demand/global-en/brands/wacoal)
- [All bras worldwide](/demand/global-en/categories/bras): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Victoria's Secret or Wacoal?

In August 2026, Victoria's Secret had more branded searches than Wacoal among bras worldwide. Victoria's Secret was estimated to have 165K branded searches compared to Wacoal’s 90.5K, and held a 2.3% Share of Search versus Wacoal’s 1.3%.

## Cite this page

Brandwave. "Victoria's Secret vs Wacoal: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/victorias-secret-vs-wacoal

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/victorias-secret-vs-wacoal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.