---
title: "Vestiaire Collective vs Zalando: Which is searched more?"
description: "Is Vestiaire Collective or Zalando more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fashion marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/vestiaire-collective-vs-zalando"
publisher: "Brandwave"
---

# Vestiaire Collective vs Zalando: Which is searched more?

Is Vestiaire Collective or Zalando more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fashion marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Vestiaire Collective and Zalando
- **Competitive set**: Fashion marketplaces
- **Market**: Global
- **Month measured**: Sep 2026
- **Vestiaire Collective Share of Search**: 1.5%
- **Zalando Share of Search**: 57.4%

## Is Vestiaire Collective or Zalando more popular in search?

- In September 2026, Zalando had more branded searches than Vestiaire Collective among fashion marketplaces worldwide. Zalando had about 20.4 million branded searches, while Vestiaire Collective had 550,000. Zalando made up 57.4% of all fashion marketplace searches we track, and Vestiaire Collective accounted for 1.5%.
- Zalando was ahead of Vestiaire Collective in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Vestiaire Collective’s share of searches among fashion marketplaces worldwide moved from 1.9% to 1.5%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Zalando’s share of searches among fashion marketplaces worldwide moved from 58.2% to 57.4%, and its estimated monthly branded searches held steady at 20.4M.

## How did search popularity change for fashion marketplaces worldwide in September 2026?

- In September 2026, Zalando lost share of searches among fashion marketplaces worldwide, from 58.1% to 57.4%.
- Estimated monthly branded searches for Vestiaire Collective worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

## Month by month

| Month | Vestiaire Collective estimated searches | Vestiaire Collective Share of Search | Vestiaire Collective rank | Zalando estimated searches | Zalando Share of Search | Zalando rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 1.9% | 8 | 20.4M | 58.2% | 1 |
| Nov 2025 | 673K | 1.4% | 8 | 30.4M | 64.6% | 1 |
| Dec 2025 | 550K | 1.4% | 8 | 24.9M | 62.5% | 1 |
| Jan 2026 | 673K | 1.9% | 7 | 20.4M | 56.7% | 1 |
| Feb 2026 | 550K | 1.8% | 7 | 16.6M | 54.9% | 1 |
| Mar 2026 | 550K | 1.5% | 8 | 20.4M | 56.5% | 1 |
| Apr 2026 | 550K | 1.6% | 8 | 20.4M | 58.6% | 1 |
| May 2026 | 550K | 1.6% | 7 | 20.4M | 58.7% | 1 |
| Jun 2026 | 450K | 1.3% | 9 | 20.4M | 59.8% | 1 |
| Jul 2026 | 450K | 1.3% | 9 | 20.4M | 58.9% | 1 |
| Aug 2026 | 550K | 1.6% | 7 | 20.4M | 58.1% | 1 |
| Sep 2026 | 550K | 1.5% | 7 | 20.4M | 57.4% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Vestiaire Collective’s and Zalando’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Vestiaire Collective**: Measured on the search term “vestiaire collective”.
- **Zalando**: Measured on the search term “zalando”.

- [Vestiaire Collective profile](/demand/global-en/brands/vestiaire-collective)
- [Zalando profile](/demand/global-en/brands/zalando)
- [All fashion marketplaces worldwide](/demand/global-en/categories/fashion-marketplaces): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Vestiaire Collective or Zalando more popular in search?

In September 2026, Zalando had more branded searches than Vestiaire Collective among fashion marketplaces worldwide. Zalando had about 20.4 million branded searches, while Vestiaire Collective had 550,000. Zalando made up 57.4% of all fashion marketplace searches we track, and Vestiaire Collective accounted for 1.5%.

## Cite this page

Brandwave. "Vestiaire Collective vs Zalando: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/vestiaire-collective-vs-zalando

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/vestiaire-collective-vs-zalando. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.