---
title: "Venmo vs Zelle: Which is more popular by branded search?"
description: "Which is more popular in search, Venmo or Zelle? Compare estimated monthly branded-search demand and Share of Search inside the Money transfer apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/venmo-vs-zelle"
publisher: "Brandwave"
---

# Venmo vs Zelle: Which is more popular by branded search?

Which is more popular in search, Venmo or Zelle? Compare estimated monthly branded-search demand and Share of Search inside the Money transfer apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Venmo and Zelle
- **Competitive set**: Money transfer apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Venmo Share of Search**: 5.1%
- **Zelle Share of Search**: 2.8%

## Which is more popular in search, Venmo or Zelle?

- In August 2026, Venmo had more branded searches than Zelle among money transfer apps worldwide. Venmo was estimated to have 1.5M branded searches compared to Zelle’s 823K, and held a 5.1% Share of Search versus Zelle’s 2.8%.
- Venmo was ahead of Zelle in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Venmo’s estimated Share of Search among money transfer apps worldwide moved from 5.3% to 5.1%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 11 months ending August 2026, Zelle’s estimated Share of Search among money transfer apps worldwide moved from 2.9% to 2.8%, and its estimated monthly branded searches moved from 1M to 823K.

## How did search popularity change for money transfer apps worldwide in August 2026?

- In August 2026, Zelle fell from 5th to 6th among money transfer apps worldwide.
- Estimated monthly branded searches for Venmo worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

## Month by month

| Month | Venmo estimated searches | Venmo Share of Search | Venmo rank | Zelle estimated searches | Zelle Share of Search | Zelle rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 5.3% | 4 | 1M | 2.9% | 5 |
| Nov 2025 | 1.5M | 4.5% | 4 | 1M | 3% | 5 |
| Dec 2025 | 1.8M | 5.5% | 3 | 1M | 3% | 5 |
| Jan 2026 | 1.5M | 4.4% | 4 | 1M | 2.9% | 5 |
| Feb 2026 | 1.8M | 6.2% | 4 | 1M | 3.4% | 5 |
| Mar 2026 | 1.5M | 5% | 4 | 1M | 3.4% | 5 |
| Apr 2026 | 1.5M | 5.2% | 4 | 1M | 3.4% | 5 |
| May 2026 | 1.5M | 5.1% | 4 | 1M | 3.4% | 5 |
| Jun 2026 | 1.5M | 5.1% | 4 | 1M | 3.4% | 5 |
| Jul 2026 | 1.5M | 5.1% | 4 | 823K | 2.8% | 5 |
| Aug 2026 | 1.5M | 5.1% | 4 | 823K | 2.8% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Venmo’s and Zelle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Venmo**: Measured on the search term “venmo”.
- **Zelle**: Measured on the search term “zelle”.

- [Venmo profile](/demand/global-en/brands/venmo)
- [Zelle profile](/demand/global-en/brands/zelle)
- [All money transfer apps worldwide](/demand/global-en/categories/money-transfer-apps): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Venmo or Zelle?

In August 2026, Venmo had more branded searches than Zelle among money transfer apps worldwide. Venmo was estimated to have 1.5M branded searches compared to Zelle’s 823K, and held a 5.1% Share of Search versus Zelle’s 2.8%.

## Cite this page

Brandwave. "Venmo vs Zelle: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/venmo-vs-zelle

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/venmo-vs-zelle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.