--- title: "UTM vs VMware: Which is searched more?" description: "Is UTM or VMware more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Virtual machine software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/utm-vs-vmware" publisher: "Brandwave" --- # UTM vs VMware: Which is searched more? Is UTM or VMware more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Virtual machine software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: UTM and VMware - **Competitive set**: Virtual machine software - **Market**: Global - **Month measured**: Sep 2026 - **UTM Share of Search**: 1.1% - **VMware Share of Search**: 28.7% ## Is UTM or VMware more popular in search? - In September 2026, VMware had more branded searches than UTM among virtual machine software worldwide. VMware had about 450,000 branded searches, while UTM had 18,000. VMware made up 28.7% of all virtual machine software searches we track, and UTM accounted for 1.1%. - VMware was ahead of UTM in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, UTM’s share of searches among virtual machine software worldwide moved from 1% to 1.1%, and its estimated monthly branded searches moved from 19.8K to 18K. - Across the 12 months ending September 2026, VMware’s share of searches among virtual machine software worldwide moved from 28.9% to 28.7%, and its estimated monthly branded searches moved from 550K to 450K. ## Top virtual machine software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, VMware appeared in all five answers. UTM was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. VMware was listed before UTM in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | VirtualBox | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | VMware | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Parallels | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Hyper-V | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | QEMU | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Proxmox VE | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | UTM | 7th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about virtual machine software - Asked ChatGPT "Which virtual machine software should I use?": 1. VirtualBox, 2. VMware, 3. Parallels, 4. Hyper-V, 5. UTM, 6. QEMU - Asked ChatGPT "What are the best virtual machine software options?": 1. VMware, 2. Parallels, 3. VirtualBox, 4. Hyper-V, 5. UTM, 6. QEMU, 7. Proxmox VE - Asked ChatGPT "What's the best virtual machine software for running test systems?": 1. VMware, 2. VirtualBox, 3. Proxmox VE, 4. Hyper-V - Searched Google, AI Overview "virtual machine software": 1. VirtualBox, 2. VMware, 3. Hyper-V, 4. Parallels, 5. UTM, 6. QEMU - Searched Google, AI Overview "linux vm software": 1. QEMU, 2. Proxmox VE, 3. VirtualBox, 4. VMware Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for virtual machine software worldwide in September 2026? - In September 2026, VMware gained share of searches among virtual machine software worldwide, from 27.6% to 28.7%. ## Month by month | Month | UTM estimated searches | UTM Share of Search | UTM rank | VMware estimated searches | VMware Share of Search | VMware rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 19.8K | 1% | 7 | 550K | 28.9% | 2 | | Nov 2025 | 18K | 0.94% | 7 | 550K | 28.8% | 2 | | Dec 2025 | 16.5K | 0.97% | 7 | 550K | 32.3% | 2 | | Jan 2026 | 19.8K | 1.1% | 7 | 550K | 31.8% | 2 | | Feb 2026 | 19.8K | 1.2% | 7 | 450K | 28.1% | 2 | | Mar 2026 | 22K | 1.3% | 7 | 450K | 27.5% | 2 | | Apr 2026 | 20.2K | 1.3% | 7 | 450K | 28.2% | 2 | | May 2026 | 18K | 1.4% | 7 | 368K | 27.8% | 2 | | Jun 2026 | 18K | 1.4% | 7 | 368K | 27.8% | 2 | | Jul 2026 | 18K | 1.4% | 7 | 368K | 28% | 2 | | Aug 2026 | 18K | 1.3% | 7 | 368K | 27.6% | 2 | | Sep 2026 | 18K | 1.1% | 7 | 450K | 28.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using UTM’s and VMware’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **UTM**: Measured on the search terms “utm mac” and “utm virtual machine”, summed into one figure. - **VMware**: Measured on the search term “vmware”. - [UTM profile](/demand/global-en/brands/utm) - [VMware profile](/demand/global-en/brands/vmware) - [All virtual machine software worldwide](/demand/global-en/categories/virtual-machine-software): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is UTM or VMware more popular in search? In September 2026, VMware had more branded searches than UTM among virtual machine software worldwide. VMware had about 450,000 branded searches, while UTM had 18,000. VMware made up 28.7% of all virtual machine software searches we track, and UTM accounted for 1.1%. ## Cite this page Brandwave. "UTM vs VMware: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/utm-vs-vmware This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/utm-vs-vmware. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.