---
title: "USA Pan vs Wiltshire: Which is more popular by branded search?"
description: "Which is more popular in search, USA Pan or Wiltshire? Compare estimated monthly branded-search demand and Share of Search inside the Bakeware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/usa-pan-vs-wiltshire"
publisher: "Brandwave"
---

# USA Pan vs Wiltshire: Which is more popular by branded search?

Which is more popular in search, USA Pan or Wiltshire? Compare estimated monthly branded-search demand and Share of Search inside the Bakeware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: USA Pan and Wiltshire
- **Competitive set**: Bakeware brands
- **Market**: Global
- **Month measured**: Aug 2026
- **USA Pan Share of Search**: 0.64%
- **Wiltshire Share of Search**: 7.1%

## Which is more popular in search, USA Pan or Wiltshire?

- In August 2026, Wiltshire had more branded searches than USA Pan among bakeware brands worldwide. Wiltshire was estimated to have 110K branded searches compared to USA Pan’s 9.9K, and held a 7.1% Share of Search versus USA Pan’s 0.64%.
- Wiltshire was ahead of USA Pan in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, USA Pan’s estimated Share of Search among bakeware brands worldwide moved from 0.68% to 0.64%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 11 months ending August 2026, Wiltshire’s estimated Share of Search among bakeware brands worldwide moved from 5.1% to 7.1%, and its estimated monthly branded searches moved from 90.5K to 110K.

## How did search popularity change for bakeware brands worldwide in August 2026?

- In August 2026, Wiltshire gained estimated Share of Search among bakeware brands worldwide, from 6.1% to 7.1%.
- Estimated monthly branded searches for USA Pan worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

## Month by month

| Month | USA Pan estimated searches | USA Pan Share of Search | USA Pan rank | Wiltshire estimated searches | Wiltshire Share of Search | Wiltshire rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | 0.68% | 4 | 90.5K | 5.1% | 3 |
| Nov 2025 | 18.1K | 0.71% | 4 | 74K | 2.9% | 3 |
| Dec 2025 | 22.2K | 0.87% | 4 | 74K | 2.9% | 3 |
| Jan 2026 | 14.8K | 0.82% | 4 | 90.5K | 5% | 3 |
| Feb 2026 | 12.1K | 0.81% | 4 | 90.5K | 6.1% | 3 |
| Mar 2026 | 12.1K | 0.8% | 4 | 110K | 7.3% | 3 |
| Apr 2026 | 9.9K | 0.66% | 4 | 90.5K | 6.1% | 3 |
| May 2026 | 9.9K | 0.66% | 4 | 110K | 7.3% | 3 |
| Jun 2026 | 8.1K | 0.54% | 4 | 90.5K | 6.1% | 3 |
| Jul 2026 | 9.9K | 0.66% | 4 | 90.5K | 6.1% | 3 |
| Aug 2026 | 9.9K | 0.64% | 4 | 110K | 7.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using USA Pan’s and Wiltshire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **USA Pan**: Measured on the search term “usa pan”.
- **Wiltshire**: Measured on the search term “wiltshire”.

- [USA Pan profile](/demand/global-en/brands/usa-pan)
- [Wiltshire profile](/demand/global-en/brands/wiltshire)
- [All bakeware brands worldwide](/demand/global-en/categories/bakeware-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, USA Pan or Wiltshire?

In August 2026, Wiltshire had more branded searches than USA Pan among bakeware brands worldwide. Wiltshire was estimated to have 110K branded searches compared to USA Pan’s 9.9K, and held a 7.1% Share of Search versus USA Pan’s 0.64%.

## Cite this page

Brandwave. "USA Pan vs Wiltshire: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/usa-pan-vs-wiltshire

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/usa-pan-vs-wiltshire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.