---
title: "UpToDate vs Wolters Kluwer: Which is more popular by branded search?"
description: "Which is more popular in search, UpToDate or Wolters Kluwer? Compare estimated monthly branded-search demand and Share of Search inside the Clinical decision support platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/uptodate-vs-wolters-kluwer"
publisher: "Brandwave"
---

# UpToDate vs Wolters Kluwer: Which is more popular by branded search?

Which is more popular in search, UpToDate or Wolters Kluwer? Compare estimated monthly branded-search demand and Share of Search inside the Clinical decision support platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: UpToDate and Wolters Kluwer
- **Competitive set**: Clinical decision support platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **UpToDate Share of Search**: 62%
- **Wolters Kluwer Share of Search**: 8.4%

## Which is more popular in search, UpToDate or Wolters Kluwer?

- In August 2026, UpToDate had more branded searches than Wolters Kluwer among clinical decision support platforms worldwide. UpToDate was estimated to have 1M branded searches compared to Wolters Kluwer’s 135K, and held a 62% Share of Search versus Wolters Kluwer’s 8.4%.
- UpToDate was ahead of Wolters Kluwer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, UpToDate’s estimated Share of Search among clinical decision support platforms worldwide moved from 65% to 62%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 11 months ending August 2026, Wolters Kluwer’s estimated Share of Search among clinical decision support platforms worldwide moved from 7.2% to 8.4%, and its estimated monthly branded searches held steady at 135K.

## How did search popularity change for clinical decision support platforms worldwide in August 2026?

- In August 2026, UpToDate lost estimated Share of Search among clinical decision support platforms worldwide, from 64.2% to 62%.

## Month by month

| Month | UpToDate estimated searches | UpToDate Share of Search | UpToDate rank | Wolters Kluwer estimated searches | Wolters Kluwer Share of Search | Wolters Kluwer rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 65% | 1 | 135K | 7.2% | 4 |
| Nov 2025 | 1.2M | 64.1% | 1 | 135K | 7.1% | 4 |
| Dec 2025 | 1M | 61.9% | 1 | 135K | 8.4% | 4 |
| Jan 2026 | 1.2M | 65.4% | 1 | 165K | 8.8% | 4 |
| Feb 2026 | 1M | 60.4% | 1 | 201K | 12.1% | 3 |
| Mar 2026 | 1.2M | 63.5% | 1 | 165K | 8.6% | 3 |
| Apr 2026 | 1.2M | 64.9% | 1 | 135K | 7.2% | 4 |
| May 2026 | 1M | 61.8% | 1 | 135K | 8.3% | 4 |
| Jun 2026 | 1M | 65.4% | 1 | 135K | 8.8% | 4 |
| Jul 2026 | 1M | 64.2% | 1 | 135K | 8.7% | 4 |
| Aug 2026 | 1M | 62% | 1 | 135K | 8.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using UpToDate’s and Wolters Kluwer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **UpToDate**: Measured on the search term “uptodate”.
- **Wolters Kluwer**: Measured on the search term “wolters kluwer”.

- [UpToDate profile](/demand/global-en/brands/uptodate)
- [Wolters Kluwer profile](/demand/global-en/brands/wolters-kluwer)
- [All clinical decision support platforms worldwide](/demand/global-en/categories/clinical-decision-support-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, UpToDate or Wolters Kluwer?

In August 2026, UpToDate had more branded searches than Wolters Kluwer among clinical decision support platforms worldwide. UpToDate was estimated to have 1M branded searches compared to Wolters Kluwer’s 135K, and held a 62% Share of Search versus Wolters Kluwer’s 8.4%.

## Cite this page

Brandwave. "UpToDate vs Wolters Kluwer: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/uptodate-vs-wolters-kluwer

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/uptodate-vs-wolters-kluwer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.