---
title: "uni-ball vs Zebra: Which is more popular by branded search?"
description: "Which is more popular in search, uni-ball or Zebra? Compare estimated monthly branded-search demand and Share of Search inside the Pens set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/uni-ball-vs-zebra"
publisher: "Brandwave"
---

# uni-ball vs Zebra: Which is more popular by branded search?

Which is more popular in search, uni-ball or Zebra? Compare estimated monthly branded-search demand and Share of Search inside the Pens set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: uni-ball and Zebra
- **Competitive set**: Pens
- **Market**: Global
- **Month measured**: Aug 2026
- **uni-ball Share of Search**: 3.7%
- **Zebra Share of Search**: 0.15%

## Which is more popular in search, uni-ball or Zebra?

- In August 2026, uni-ball had more branded searches than Zebra among pens worldwide. uni-ball was estimated to have 14.8K branded searches compared to Zebra’s 590, and held a 3.7% Share of Search versus Zebra’s 0.15%.
- uni-ball was ahead of Zebra in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, uni-ball’s estimated Share of Search among pens worldwide moved from 4.4% to 3.7%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 11 months ending August 2026, Zebra’s estimated Share of Search among pens worldwide moved from 0.1% to 0.15%, and its estimated monthly branded searches moved from 320 to 590.

## How did search popularity change for pens worldwide in August 2026?

- uni-ball’s estimated Share of Search among pens worldwide has lost ground for 3 months in a row, from 4.5% to 3.7% in August 2026.
- Estimated monthly branded searches for Zebra worldwide rose 84.4% over 11 measured months, from 320 to 590 in August 2026.

## Month by month

| Month | uni-ball estimated searches | uni-ball Share of Search | uni-ball rank | Zebra estimated searches | Zebra Share of Search | Zebra rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.8K | 4.4% | 4 | 320 | 0.1% | 5 |
| Nov 2025 | 14.8K | 4.3% | 4 | 320 | 0.09% | 5 |
| Dec 2025 | 14.8K | 4% | 4 | 320 | 0.09% | 5 |
| Jan 2026 | 14.8K | 4.4% | 4 | 390 | 0.12% | 5 |
| Feb 2026 | 18.1K | 5.4% | 4 | 320 | 0.09% | 5 |
| Mar 2026 | 18.1K | 5.4% | 4 | 320 | 0.09% | 6 |
| Apr 2026 | 14.8K | 4.5% | 4 | 260 | 0.08% | 6 |
| May 2026 | 14.8K | 4.5% | 4 | 320 | 0.1% | 5 |
| Jun 2026 | 12.1K | 3.8% | 4 | 260 | 0.08% | 5 |
| Jul 2026 | 14.8K | 3.7% | 4 | 320 | 0.08% | 5 |
| Aug 2026 | 14.8K | 3.7% | 4 | 590 | 0.15% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using uni-ball’s and Zebra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **uni-ball**: Measured on the search term “uni ball”.
- **Zebra**: Measured on the search term “zebra highlighter”.

- [uni-ball profile](/demand/global-en/brands/uni-ball)
- [Zebra profile](/demand/global-en/brands/zebra)
- [All pens worldwide](/demand/global-en/categories/pens): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, uni-ball or Zebra?

In August 2026, uni-ball had more branded searches than Zebra among pens worldwide. uni-ball was estimated to have 14.8K branded searches compared to Zebra’s 590, and held a 3.7% Share of Search versus Zebra’s 0.15%.

## Cite this page

Brandwave. "uni-ball vs Zebra: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/uni-ball-vs-zebra

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/uni-ball-vs-zebra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.