--- title: "uni-ball vs Zebra: Which is searched more?" description: "Is uni-ball or Zebra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pen and stationery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/uni-ball-vs-zebra-pen" publisher: "Brandwave" --- # uni-ball vs Zebra: Which is searched more? Is uni-ball or Zebra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pen and stationery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: uni-ball and Zebra - **Competitive set**: Pen and stationery brands - **Market**: Global - **Month measured**: Sep 2026 - **uni-ball Share of Search**: 0.83% - **Zebra Share of Search**: 3% ## Is uni-ball or Zebra more popular in search? - In September 2026, Zebra had more branded searches than uni-ball among pen and stationery brands worldwide. Zebra had about 54,200 branded searches, while uni-ball had 14,800. Zebra made up 3% of all pen and stationery brand searches we track, and uni-ball accounted for 0.83%. - Zebra was ahead of uni-ball in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, uni-ball’s share of searches among pen and stationery brands worldwide moved from 0.91% to 0.83%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Zebra’s share of searches among pen and stationery brands worldwide moved from 3.3% to 3%, and its estimated monthly branded searches held steady at 54.2K. ## Top pen and stationery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, uni-ball and Zebra were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. uni-ball was listed before Zebra in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pilot | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | uni-ball | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Zebra | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Pentel | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Parker | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Moleskine | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Rhodia | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Muji | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Lamy | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Leuchtturm1917 | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | BIC | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Sharpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Staedtler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pen and stationery brands - Asked ChatGPT "Which pen or stationery brand should I buy?": 1. Pilot, 2. uni-ball, 3. Parker, 4. Zebra, 5. Moleskine - Asked ChatGPT "What are the best pen and stationery brands?": 1. Pilot, 2. uni-ball, 3. Zebra, 4. Pentel, 5. Lamy, 6. Parker, 7. Leuchtturm1917, 8. Rhodia, 9. Muji - Asked ChatGPT "What's the best pen or stationery brand for everyday writing?": 1. uni-ball, 2. Pentel, 3. Pilot, 4. Zebra, 5. Muji, 6. Leuchtturm1917, 7. Rhodia - Searched Google, AI Overview "pen brands": 1. Pilot, 2. uni-ball, 3. Zebra, 4. Pentel, 5. BIC, 6. Parker, 7. Lamy - Searched Google, AI Overview "stationery brands": 1. Moleskine, 2. Rhodia, 3. Muji, 4. Pilot, 5. Pentel Not named in any answer: Sharpie and Staedtler. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pen and stationery brands worldwide in September 2026? - In September 2026, Zebra rose from 10th to 9th among pen and stationery brands worldwide. ## Month by month | Month | uni-ball estimated searches | uni-ball Share of Search | uni-ball rank | Zebra estimated searches | Zebra Share of Search | Zebra rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 0.91% | 13 | 54.2K | 3.3% | 9 | | Nov 2025 | 14.8K | 0.86% | 13 | 54.2K | 3.2% | 9 | | Dec 2025 | 14.8K | 0.78% | 13 | 54.2K | 2.8% | 10 | | Jan 2026 | 14.8K | 0.82% | 13 | 54.2K | 3% | 10 | | Feb 2026 | 18.1K | 1.2% | 13 | 44.4K | 3% | 11 | | Mar 2026 | 18.1K | 1.1% | 13 | 54.2K | 3.3% | 10 | | Apr 2026 | 14.8K | 0.98% | 13 | 44.4K | 3% | 10 | | May 2026 | 14.8K | 1% | 13 | 44.4K | 3.1% | 10 | | Jun 2026 | 12.1K | 0.86% | 13 | 36.2K | 2.6% | 11 | | Jul 2026 | 14.8K | 0.96% | 13 | 44.4K | 2.9% | 11 | | Aug 2026 | 14.8K | 0.83% | 13 | 54.2K | 3% | 10 | | Sep 2026 | 14.8K | 0.83% | 13 | 54.2K | 3% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using uni-ball’s and Zebra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **uni-ball**: Measured on the search term “uni ball”. - **Zebra**: Measured on the search terms “zebra pen” and “zebra pens”, summed into one figure. - [uni-ball profile](/demand/global-en/brands/uni-ball) - [Zebra profile](/demand/global-en/brands/zebra-pen) - [All pen and stationery brands worldwide](/demand/global-en/categories/pen-and-stationery-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is uni-ball or Zebra more popular in search? In September 2026, Zebra had more branded searches than uni-ball among pen and stationery brands worldwide. Zebra had about 54,200 branded searches, while uni-ball had 14,800. Zebra made up 3% of all pen and stationery brand searches we track, and uni-ball accounted for 0.83%. ## Cite this page Brandwave. "uni-ball vs Zebra: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/uni-ball-vs-zebra-pen This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/uni-ball-vs-zebra-pen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.