--- title: "Underscore Talent vs Viral Nation: Which is searched more?" description: "Is Underscore Talent or Viral Nation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creator representation agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/underscore-talent-vs-viral-nation" publisher: "Brandwave" --- # Underscore Talent vs Viral Nation: Which is searched more? Is Underscore Talent or Viral Nation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creator representation agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Underscore Talent and Viral Nation - **Competitive set**: Creator representation agencies - **Market**: Global - **Month measured**: Sep 2026 - **Underscore Talent Share of Search**: 9.8% - **Viral Nation Share of Search**: 22.3% ## Is Underscore Talent or Viral Nation more popular in search? - In September 2026, Viral Nation had more branded searches than Underscore Talent among creator representation agencies worldwide. Viral Nation had about 6,600 branded searches, while Underscore Talent had 2,900. Viral Nation made up 22.3% of all creator representation agency searches we track, and Underscore Talent accounted for 9.8%. - Viral Nation was ahead of Underscore Talent in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Underscore Talent’s share of searches among creator representation agencies worldwide moved from 9.2% to 9.8%, and its estimated monthly branded searches held steady at 2.9K. - Across the 12 months ending September 2026, Viral Nation’s share of searches among creator representation agencies worldwide moved from 20.9% to 22.3%, and its estimated monthly branded searches held steady at 6.6K. ## Top creator representation agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Viral Nation was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Underscore Talent was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Viral Nation was listed before Underscore Talent in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Night Media | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Viral Nation | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Underscore Talent | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Digital Brand Architects | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Select Management Group | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Studio71 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Whalar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Village Marketing | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gleam Futures | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about creator representation agencies - Asked ChatGPT "Which creator representation agency should I hire?": 1. Digital Brand Architects - Asked ChatGPT "What are the best creator representation agencies?": 1. Night Media, 2. Viral Nation, 3. Underscore Talent, 4. Digital Brand Architects, 5. Select Management Group - Asked ChatGPT "What's the best creator representation agency for a creator career?": 1. Night Media, 2. Viral Nation - Searched Google, AI Overview "creator management agency": 1. Viral Nation - Searched Google, AI Overview "creator representation agency": named none of the brands we track Not named in any answer: Studio71, Whalar, Village Marketing and Gleam Futures. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for creator representation agencies worldwide in September 2026? - In September 2026, Night Media overtook Underscore Talent to rank 3rd among creator representation agencies worldwide, with 9.8% of the searches. - In September 2026, Viral Nation gained share of searches among creator representation agencies worldwide, from 19% to 22.3%. - In September 2026, Underscore Talent lost share of searches among creator representation agencies worldwide, from 10.4% to 9.8%. ## Month by month | Month | Underscore Talent estimated searches | Underscore Talent Share of Search | Underscore Talent rank | Viral Nation estimated searches | Viral Nation Share of Search | Viral Nation rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 9.2% | 4 | 6.6K | 20.9% | 3 | | Nov 2025 | 2.4K | 9.2% | 4 | 6.6K | 25.2% | 2 | | Dec 2025 | 2.4K | 8.9% | 4 | 6.6K | 24.6% | 2 | | Jan 2026 | 3.6K | 10.1% | 4 | 9.9K | 27.8% | 2 | | Feb 2026 | 2.9K | 9.5% | 4 | 8.1K | 26.6% | 2 | | Mar 2026 | 2.9K | 8% | 4 | 8.1K | 22.2% | 2 | | Apr 2026 | 3.6K | 9.8% | 4 | 8.1K | 22% | 2 | | May 2026 | 2.9K | 8.9% | 4 | 8.1K | 24.8% | 2 | | Jun 2026 | 2.9K | 6.9% | 5 | 8.1K | 19.2% | 2 | | Jul 2026 | 3.6K | 11.5% | 3 | 6.6K | 21.1% | 2 | | Aug 2026 | 3.6K | 10.4% | 3 | 6.6K | 19% | 2 | | Sep 2026 | 2.9K | 9.8% | 4 | 6.6K | 22.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Underscore Talent’s and Viral Nation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Underscore Talent**: Measured on the search term “underscore talent”. - **Viral Nation**: Measured on the search term “viral nation”. - [Underscore Talent profile](/demand/global-en/brands/underscore-talent) - [Viral Nation profile](/demand/global-en/brands/viral-nation) - [All creator representation agencies worldwide](/demand/global-en/categories/creator-representation-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Underscore Talent or Viral Nation more popular in search? In September 2026, Viral Nation had more branded searches than Underscore Talent among creator representation agencies worldwide. Viral Nation had about 6,600 branded searches, while Underscore Talent had 2,900. Viral Nation made up 22.3% of all creator representation agency searches we track, and Underscore Talent accounted for 9.8%. ## Cite this page Brandwave. "Underscore Talent vs Viral Nation: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/underscore-talent-vs-viral-nation This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/underscore-talent-vs-viral-nation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.