--- title: "Uncommon Goods vs Zazzle: Which is searched more?" description: "Is Uncommon Goods or Zazzle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Handmade and print marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/uncommon-goods-vs-zazzle" publisher: "Brandwave" --- # Uncommon Goods vs Zazzle: Which is searched more? Is Uncommon Goods or Zazzle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Handmade and print marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Uncommon Goods and Zazzle - **Competitive set**: Handmade and print marketplaces - **Market**: Global - **Month measured**: Sep 2026 - **Uncommon Goods Share of Search**: 0.52% - **Zazzle Share of Search**: 1.8% ## Is Uncommon Goods or Zazzle more popular in search? - In September 2026, Zazzle had more branded searches than Uncommon Goods among handmade and print marketplaces worldwide. Zazzle had about 368,000 branded searches, while Uncommon Goods had 110,000. Zazzle made up 1.8% of all handmade and print marketplace searches we track, and Uncommon Goods accounted for 0.52%. - The lead changed hands 2 times in the 12 months ending September 2026: Uncommon Goods took it in November 2025, Zazzle took it in January 2026. - Across the 12 months ending September 2026, Uncommon Goods’ share of searches among handmade and print marketplaces worldwide moved from 1.2% to 0.52%, and its estimated monthly branded searches moved from 246K to 110K. - Across the 12 months ending September 2026, Zazzle’s share of searches among handmade and print marketplaces worldwide moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 450K to 368K. ## Top handmade and print marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Uncommon Goods was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zazzle did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Etsy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon Handmade | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Uncommon Goods | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Goimagine | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Zazzle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Society6 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about handmade and print marketplaces - Asked ChatGPT "Which handmade marketplace should I shop at?": 1. Etsy - Asked ChatGPT "What are the best handmade marketplaces?": 1. Etsy, 2. Goimagine, 3. Amazon Handmade - Asked ChatGPT "What's the best handmade marketplace for custom gifts for family?": 1. Etsy, 2. Uncommon Goods, 3. Amazon Handmade - Searched Google, AI Overview "handmade marketplaces": 1. Amazon Handmade, 2. Etsy - Searched Google, AI Overview "personalised gifts online": 1. Etsy Not named in any answer: Zazzle and Society6. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for handmade and print marketplaces worldwide in September 2026? - Estimated monthly branded searches for Uncommon Goods worldwide fell 55.3% over 12 measured months, from 246K to 110K in September 2026. - Estimated monthly branded searches for Zazzle worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026. ## Month by month | Month | Uncommon Goods estimated searches | Uncommon Goods Share of Search | Uncommon Goods rank | Zazzle estimated searches | Zazzle Share of Search | Zazzle rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 1.2% | 3 | 450K | 2.1% | 2 | | Nov 2025 | 673K | 2.6% | 2 | 550K | 2.1% | 3 | | Dec 2025 | 823K | 3.1% | 2 | 450K | 1.7% | 3 | | Jan 2026 | 135K | 0.64% | 3 | 450K | 2.1% | 2 | | Feb 2026 | 90.5K | 0.52% | 3 | 450K | 2.6% | 2 | | Mar 2026 | 110K | 0.52% | 3 | 550K | 2.6% | 2 | | Apr 2026 | 135K | 0.78% | 3 | 550K | 3.2% | 2 | | May 2026 | 135K | 0.64% | 3 | 450K | 2.1% | 2 | | Jun 2026 | 110K | 0.64% | 3 | 368K | 2.1% | 2 | | Jul 2026 | 90.5K | 0.53% | 3 | 368K | 2.1% | 2 | | Aug 2026 | 90.5K | 0.43% | 3 | 368K | 1.8% | 2 | | Sep 2026 | 110K | 0.52% | 3 | 368K | 1.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Uncommon Goods’ and Zazzle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Uncommon Goods**: Measured on the search term “uncommon goods”. - **Zazzle**: Measured on the search term “zazzle”. - [Uncommon Goods profile](/demand/global-en/brands/uncommon-goods) - [Zazzle profile](/demand/global-en/brands/zazzle) - [All handmade and print marketplaces worldwide](/demand/global-en/categories/handmade-marketplaces): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Uncommon Goods or Zazzle more popular in search? In September 2026, Zazzle had more branded searches than Uncommon Goods among handmade and print marketplaces worldwide. Zazzle had about 368,000 branded searches, while Uncommon Goods had 110,000. Zazzle made up 1.8% of all handmade and print marketplace searches we track, and Uncommon Goods accounted for 0.52%. ## Cite this page Brandwave. "Uncommon Goods vs Zazzle: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/uncommon-goods-vs-zazzle This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/uncommon-goods-vs-zazzle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.