--- title: "Ultra Music Festival vs WOMAD: Which is searched more?" description: "Is Ultra Music Festival or WOMAD more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the International music and arts festivals set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ultra-music-festival-vs-womad" publisher: "Brandwave" --- # Ultra Music Festival vs WOMAD: Which is searched more? Is Ultra Music Festival or WOMAD more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the International music and arts festivals set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ultra Music Festival and WOMAD - **Competitive set**: International music and arts festivals - **Market**: Global - **Month measured**: Sep 2026 - **Ultra Music Festival Share of Search**: 1% - **WOMAD Share of Search**: 0.18% ## Is Ultra Music Festival or WOMAD more popular in search? - In September 2026, Ultra Music Festival had more branded searches than WOMAD among international music and arts festivals worldwide. Ultra Music Festival had about 47,900 branded searches, while WOMAD had 8,100. Ultra Music Festival made up 1% of all international music and arts festival searches we track, and WOMAD accounted for 0.18%. - Ultra Music Festival was ahead of WOMAD in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ultra Music Festival’s share of searches among international music and arts festivals worldwide moved from 2.7% to 1%, and its estimated monthly branded searches moved from 82.6K to 47.9K. - Across the 12 months ending September 2026, WOMAD’s share of searches among international music and arts festivals worldwide moved from 0.26% to 0.18%, and its estimated monthly branded searches held steady at 8.1K. ## Top international music and arts festivals in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, WOMAD was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ultra Music Festival did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sziget Festival | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | WOMAD | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Glastonbury Festival | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Primavera Sound | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Burning Man | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Fuji Rock Festival | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Roskilde Festival | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Rock in Rio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Electric Daisy Carnival | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Coachella | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Lollapalooza | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Tomorrowland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ultra Music Festival | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about international music and arts festivals - Asked ChatGPT "Which international music and arts festival should I book?": 1. Sziget Festival, 2. Primavera Sound, 3. Glastonbury Festival - Asked ChatGPT "What are the best international music and arts festivals?": 1. Glastonbury Festival, 2. Sziget Festival, 3. Burning Man, 4. WOMAD, 5. Primavera Sound, 6. Fuji Rock Festival, 7. Roskilde Festival - Asked ChatGPT "What's the best international music and arts festival for a destination trip?": 1. Sziget Festival, 2. WOMAD, 3. Fuji Rock Festival, 4. Roskilde Festival, 5. Burning Man - Searched Google, AI Overview "international festivals": named none of the brands we track - Searched Google, AI Overview "music and arts festivals": 1. Electric Daisy Carnival, 2. Coachella, 3. Lollapalooza Not named in any answer: Rock in Rio, Tomorrowland and Ultra Music Festival. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for international music and arts festivals worldwide in September 2026? - Estimated monthly branded searches for Ultra Music Festival worldwide fell 42% over 12 measured months, from 82.6K to 47.9K in September 2026. ## Month by month | Month | Ultra Music Festival estimated searches | Ultra Music Festival Share of Search | Ultra Music Festival rank | WOMAD estimated searches | WOMAD Share of Search | WOMAD rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 82.6K | 2.7% | 9 | 8.1K | 0.26% | 13 | | Nov 2025 | 90K | 3.2% | 9 | 9.9K | 0.35% | 13 | | Dec 2025 | 107K | 4.2% | 8 | 8.1K | 0.32% | 13 | | Jan 2026 | 124K | 3.2% | 8 | 12.1K | 0.31% | 13 | | Feb 2026 | 124K | 3.7% | 8 | 14.8K | 0.45% | 13 | | Mar 2026 | 381K | 6.6% | 5 | 22.2K | 0.39% | 13 | | Apr 2026 | 137K | 1% | 9 | 9.9K | 0.08% | 13 | | May 2026 | 58.6K | 1.2% | 11 | 14.8K | 0.31% | 13 | | Jun 2026 | 43K | 1% | 11 | 12.1K | 0.29% | 13 | | Jul 2026 | 61.6K | 1.5% | 12 | 27.1K | 0.67% | 13 | | Aug 2026 | 47.9K | 1.2% | 10 | 8.1K | 0.21% | 13 | | Sep 2026 | 47.9K | 1% | 10 | 8.1K | 0.18% | 13 | ## How each brand is measured Brandwave collects information about searches that people make online using Ultra Music Festival’s and WOMAD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ultra Music Festival**: Measured on the search terms “ultra festival”, “ultra miami”, “ultra music festival” and “ultramiami”, summed into one figure. - **WOMAD**: Measured on the search term “womad”. - [Ultra Music Festival profile](/demand/global-en/brands/ultra-music-festival) - [WOMAD profile](/demand/global-en/brands/womad) - [All international music and arts festivals worldwide](/demand/global-en/categories/international-music-and-arts-festivals): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ultra Music Festival or WOMAD more popular in search? In September 2026, Ultra Music Festival had more branded searches than WOMAD among international music and arts festivals worldwide. Ultra Music Festival had about 47,900 branded searches, while WOMAD had 8,100. Ultra Music Festival made up 1% of all international music and arts festival searches we track, and WOMAD accounted for 0.18%. ## Cite this page Brandwave. "Ultra Music Festival vs WOMAD: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ultra-music-festival-vs-womad This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ultra-music-festival-vs-womad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.