---
title: "UiPath vs Workato: Which is searched more?"
description: "Is UiPath or Workato more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workflow automation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/uipath-vs-workato"
publisher: "Brandwave"
---

# UiPath vs Workato: Which is searched more?

Is UiPath or Workato more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workflow automation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: UiPath and Workato
- **Competitive set**: Workflow automation tools
- **Market**: Global
- **Month measured**: Sep 2026
- **UiPath Share of Search**: 3.8%
- **Workato Share of Search**: 1.4%

## Is UiPath or Workato more popular in search?

- In September 2026, UiPath had more branded searches than Workato among workflow automation tools worldwide. UiPath had about 110,000 branded searches, while Workato had 40,500. UiPath made up 3.8% of all workflow automation tool searches we track, and Workato accounted for 1.4%.
- UiPath was ahead of Workato in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, UiPath’s share of searches among workflow automation tools worldwide moved from 4.2% to 3.8%, and its estimated monthly branded searches moved from 201K to 110K.
- Across the 12 months ending September 2026, Workato’s share of searches among workflow automation tools worldwide moved from 1% to 1.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## Top workflow automation tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, UiPath was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Workato was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. UiPath and Workato were each listed first in one of the two answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Zapier | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Make | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| n8n | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Power Automate | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Activepieces | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Pipedream | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Workato | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| UiPath | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Integrately | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Tray.io | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about workflow automation tools

- Asked ChatGPT "Which workflow automation tool should I use?": 1. Zapier, 2. Make, 3. n8n, 4. Power Automate
- Asked ChatGPT "What are the best workflow automation tools?": 1. Zapier, 2. Make, 3. n8n, 4. Power Automate, 5. Workato, 6. Pipedream, 7. UiPath, 8. Activepieces
- Asked ChatGPT "What's the best workflow automation tool for automating routine tasks?": 1. Zapier, 2. Make, 3. n8n, 4. Power Automate
- Searched Google, AI Overview "workflow automation tools": 1. Zapier, 2. Make, 3. Activepieces, 4. n8n, 5. Pipedream
- Searched Google, AI Overview "business automation tool": 1. Zapier, 2. Make, 3. n8n, 4. Power Automate, 5. UiPath

Not named in any answer: Integrately and Tray.io.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for workflow automation tools worldwide in September 2026?

- In September 2026, UiPath gained share of searches among workflow automation tools worldwide, from 3.1% to 3.8%.
- Estimated monthly branded searches for Workato worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

## Month by month

| Month | UiPath estimated searches | UiPath Share of Search | UiPath rank | Workato estimated searches | Workato Share of Search | Workato rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 4.2% | 4 | 49.5K | 1% | 7 |
| Nov 2025 | 135K | 3.4% | 4 | 49.5K | 1.3% | 7 |
| Dec 2025 | 165K | 5% | 4 | 40.5K | 1.2% | 7 |
| Jan 2026 | 165K | 4.1% | 4 | 49.5K | 1.2% | 7 |
| Feb 2026 | 135K | 3.7% | 4 | 49.5K | 1.3% | 7 |
| Mar 2026 | 135K | 3.2% | 4 | 49.5K | 1.2% | 7 |
| Apr 2026 | 135K | 3.7% | 4 | 49.5K | 1.3% | 7 |
| May 2026 | 135K | 3.6% | 4 | 40.5K | 1.1% | 7 |
| Jun 2026 | 110K | 3.4% | 4 | 49.5K | 1.5% | 7 |
| Jul 2026 | 110K | 3.4% | 4 | 40.5K | 1.3% | 7 |
| Aug 2026 | 90.5K | 3.1% | 4 | 40.5K | 1.4% | 7 |
| Sep 2026 | 110K | 3.8% | 4 | 40.5K | 1.4% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using UiPath’s and Workato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **UiPath**: Measured on the search term “uipath”.
- **Workato**: Measured on the search term “workato”.

- [UiPath profile](/demand/global-en/brands/uipath)
- [Workato profile](/demand/global-en/brands/workato)
- [All workflow automation tools worldwide](/demand/global-en/categories/workflow-automation-tools): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is UiPath or Workato more popular in search?

In September 2026, UiPath had more branded searches than Workato among workflow automation tools worldwide. UiPath had about 110,000 branded searches, while Workato had 40,500. UiPath made up 3.8% of all workflow automation tool searches we track, and Workato accounted for 1.4%.

## Cite this page

Brandwave. "UiPath vs Workato: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/uipath-vs-workato

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/uipath-vs-workato. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
