---
title: "UCL vs University of Cambridge: Which is more popular by branded search?"
description: "Which is more popular in search, UCL or University of Cambridge? Compare estimated monthly branded-search demand and Share of Search inside the Globally sought UK universities set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ucl-vs-university-of-cambridge"
publisher: "Brandwave"
---

# UCL vs University of Cambridge: Which is more popular by branded search?

Which is more popular in search, UCL or University of Cambridge? Compare estimated monthly branded-search demand and Share of Search inside the Globally sought UK universities set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: UCL and University of Cambridge
- **Competitive set**: Globally sought UK universities
- **Market**: Global
- **Month measured**: Aug 2026
- **UCL Share of Search**: 6.8%
- **University of Cambridge Share of Search**: 11.1%

## Which is more popular in search, UCL or University of Cambridge?

- In August 2026, University of Cambridge had more branded searches than UCL among globally sought UK universities worldwide. University of Cambridge was estimated to have 165K branded searches compared to UCL’s 101K, and held an 11.1% Share of Search versus UCL’s 6.8%.
- University of Cambridge was ahead of UCL in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, UCL’s estimated Share of Search among globally sought UK universities worldwide moved from 5.8% to 6.8%, and its estimated monthly branded searches held steady at 101K.
- Across the 11 months ending August 2026, University of Cambridge’s estimated Share of Search among globally sought UK universities worldwide moved from 9.5% to 11.1%, and its estimated monthly branded searches held steady at 165K.

## How did search popularity change for globally sought UK universities worldwide in August 2026?

- In August 2026, University of Cambridge gained estimated Share of Search among globally sought UK universities worldwide, from 10.2% to 11.1%.
- In August 2026, UCL gained estimated Share of Search among globally sought UK universities worldwide, from 6.3% to 6.8%.

## Month by month

| Month | UCL estimated searches | UCL Share of Search | UCL rank | University of Cambridge estimated searches | University of Cambridge Share of Search | University of Cambridge rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 101K | 5.8% | 8 | 165K | 9.5% | 6 |
| Nov 2025 | 82.6K | 5.5% | 8 | 165K | 11% | 6 |
| Dec 2025 | 73.6K | 6% | 8 | 135K | 11% | 5 |
| Jan 2026 | 90K | 6.2% | 8 | 165K | 11.4% | 6 |
| Feb 2026 | 82.6K | 6.2% | 8 | 135K | 10.1% | 6 |
| Mar 2026 | 101K | 7.2% | 8 | 135K | 9.7% | 6 |
| Apr 2026 | 101K | 7.5% | 7 | 135K | 10.1% | 5 |
| May 2026 | 101K | 7.3% | 7 | 135K | 9.7% | 6 |
| Jun 2026 | 82.6K | 6% | 8 | 135K | 9.8% | 6 |
| Jul 2026 | 82.6K | 6.3% | 8 | 135K | 10.2% | 5 |
| Aug 2026 | 101K | 6.8% | 8 | 165K | 11.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using UCL’s and University of Cambridge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **UCL**: Measured on the search terms “ucl london”, “ucl university” and “university college london”, summed into one figure.
- **University of Cambridge**: Measured on the search terms “cambridge uni”, “cambridge university” and “university of cambridge”, summed into one figure.

- [UCL profile](/demand/global-en/brands/ucl)
- [University of Cambridge profile](/demand/global-en/brands/university-of-cambridge)
- [All globally sought UK universities worldwide](/demand/global-en/categories/globally-sought-uk-universities): The set both shares are measured inside, 10 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, UCL or University of Cambridge?

In August 2026, University of Cambridge had more branded searches than UCL among globally sought UK universities worldwide. University of Cambridge was estimated to have 165K branded searches compared to UCL’s 101K, and held an 11.1% Share of Search versus UCL’s 6.8%.

## Cite this page

Brandwave. "UCL vs University of Cambridge: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ucl-vs-university-of-cambridge

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ucl-vs-university-of-cambridge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.