--- title: "Twitch vs YouTube: Which is searched more?" description: "Is Twitch or YouTube more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Live streaming platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/twitch-vs-youtube" publisher: "Brandwave" --- # Twitch vs YouTube: Which is searched more? Is Twitch or YouTube more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Live streaming platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Twitch and YouTube - **Competitive set**: Live streaming platforms - **Market**: Global - **Month measured**: Sep 2026 - **Twitch Share of Search**: 93.6% - **YouTube Share of Search**: 0.28% ## Is Twitch or YouTube more popular in search? - In September 2026, Twitch had more branded searches than YouTube among live streaming platforms worldwide. Twitch had about 30.4 million branded searches, while YouTube had 90,500. Twitch made up 93.6% of all live streaming platform searches we track, and YouTube accounted for 0.28%. - Twitch was ahead of YouTube in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Twitch’s share of searches among live streaming platforms worldwide moved from 93.7% to 93.6%, and its estimated monthly branded searches moved from 37.2M to 30.4M. - Across the 12 months ending September 2026, YouTube’s share of searches among live streaming platforms worldwide held steady at 0.28%, and its estimated monthly branded searches moved from 110K to 90.5K. ## Top live streaming platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, YouTube appeared in all five answers. Twitch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. YouTube was listed before Twitch in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | YouTube | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Twitch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | TikTok | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Kick | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Rumble | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trovo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DLive | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about live streaming platforms - Asked ChatGPT "Which live streaming platform should I use?": 1. YouTube, 2. Twitch, 3. TikTok, 4. Kick - Asked ChatGPT "What are the best live streaming platforms?": 1. YouTube, 2. Twitch, 3. TikTok, 4. Kick - Asked ChatGPT "What's the best live streaming platform for a creator?": 1. YouTube, 2. Twitch, 3. TikTok, 4. Kick - Searched Google, AI Overview "live streaming platforms": 1. YouTube - Searched Google, AI Overview "game streaming platform": 1. Twitch, 2. YouTube, 3. Kick, 4. TikTok Not named in any answer: Rumble, Trovo and DLive. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for live streaming platforms worldwide in September 2026? - In September 2026, Twitch lost share of searches among live streaming platforms worldwide, from 94.2% to 93.6%. - Estimated monthly branded searches for YouTube worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## Month by month | Month | Twitch estimated searches | Twitch Share of Search | Twitch rank | YouTube estimated searches | YouTube Share of Search | YouTube rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 37.2M | 93.7% | 1 | 110K | 0.28% | 6 | | Nov 2025 | 30.4M | 92.5% | 1 | 90.5K | 0.28% | 6 | | Dec 2025 | 30.4M | 91.6% | 1 | 90.5K | 0.27% | 6 | | Jan 2026 | 30.4M | 92.5% | 1 | 90.5K | 0.28% | 6 | | Feb 2026 | 30.4M | 92.9% | 1 | 90.5K | 0.28% | 5 | | Mar 2026 | 30.4M | 92.8% | 1 | 90.5K | 0.28% | 6 | | Apr 2026 | 30.4M | 92.6% | 1 | 90.5K | 0.28% | 6 | | May 2026 | 30.4M | 92.7% | 1 | 110K | 0.34% | 5 | | Jun 2026 | 30.4M | 93.6% | 1 | 110K | 0.34% | 5 | | Jul 2026 | 30.4M | 93.4% | 1 | 135K | 0.41% | 5 | | Aug 2026 | 37.2M | 94.2% | 1 | 90.5K | 0.23% | 5 | | Sep 2026 | 30.4M | 93.6% | 1 | 90.5K | 0.28% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Twitch’s and YouTube’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Twitch**: Measured on the search term “twitch”. - **YouTube**: Measured on the search term “youtube live”. - [Twitch profile](/demand/global-en/brands/twitch) - [YouTube profile](/demand/global-en/brands/youtube) - [All live streaming platforms worldwide](/demand/global-en/categories/live-streaming-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Twitch or YouTube more popular in search? In September 2026, Twitch had more branded searches than YouTube among live streaming platforms worldwide. Twitch had about 30.4 million branded searches, while YouTube had 90,500. Twitch made up 93.6% of all live streaming platform searches we track, and YouTube accounted for 0.28%. ## Cite this page Brandwave. "Twitch vs YouTube: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/twitch-vs-youtube This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/twitch-vs-youtube. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.