--- title: "Tula vs WildBird: Which is searched more?" description: "Is Tula or WildBird more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby carrier brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/tula-vs-wildbird" publisher: "Brandwave" --- # Tula vs WildBird: Which is searched more? Is Tula or WildBird more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby carrier brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tula and WildBird - **Competitive set**: Baby carrier brands - **Market**: Global - **Month measured**: Sep 2026 - **Tula Share of Search**: 37.3% - **WildBird Share of Search**: 6.1% ## Is Tula or WildBird more popular in search? - In September 2026, Tula had more branded searches than WildBird among baby carrier brands worldwide. Tula had about 246,000 branded searches, while WildBird had 40,500. Tula made up 37.3% of all baby carrier brand searches we track, and WildBird accounted for 6.1%. - Tula was ahead of WildBird in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tula’s share of searches among baby carrier brands worldwide moved from 32.9% to 37.3%, and its estimated monthly branded searches moved from 201K to 246K. - Across the 12 months ending September 2026, WildBird’s share of searches among baby carrier brands worldwide moved from 5.4% to 6.1%, and its estimated monthly branded searches moved from 33.1K to 40.5K. ## Top baby carrier brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tula was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. WildBird was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Tula was listed before WildBird in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ergobaby | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | WildBird | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | BabyBjörn | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tula | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Konny | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Manduca | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby carrier brands - Asked ChatGPT "Which baby carrier brand should I buy?": 1. Ergobaby, 2. BabyBjörn, 3. Tula - Asked ChatGPT "What are the best baby carrier brands?": 1. Ergobaby, 2. BabyBjörn, 3. Tula, 4. WildBird - Asked ChatGPT "What's the best baby carrier brand for all day hands free?": 1. Ergobaby, 2. Tula - Searched Google, AI Overview "best baby carrier": 1. Ergobaby, 2. WildBird, 3. BabyBjörn - Searched Google, AI Overview "baby carrier brands": 1. WildBird, 2. Ergobaby Not named in any answer: Konny and Manduca. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for baby carrier brands worldwide in September 2026? - In September 2026, Tula overtook Ergobaby to become the leader among baby carrier brands worldwide, with 37.3% of the searches. - In September 2026, WildBird lost share of searches among baby carrier brands worldwide, from 7.7% to 6.1%. ## Month by month | Month | Tula estimated searches | Tula Share of Search | Tula rank | WildBird estimated searches | WildBird Share of Search | WildBird rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 32.9% | 2 | 33.1K | 5.4% | 5 | | Nov 2025 | 201K | 32.1% | 2 | 40.5K | 6.5% | 5 | | Dec 2025 | 201K | 38.1% | 1 | 27.1K | 5.1% | 6 | | Jan 2026 | 201K | 32.6% | 2 | 40.5K | 6.6% | 4 | | Feb 2026 | 201K | 34.3% | 2 | 40.5K | 6.9% | 4 | | Mar 2026 | 201K | 32% | 2 | 49.5K | 7.9% | 4 | | Apr 2026 | 201K | 31.4% | 2 | 49.5K | 7.7% | 4 | | May 2026 | 201K | 29.8% | 2 | 49.5K | 7.3% | 5 | | Jun 2026 | 201K | 33.3% | 2 | 40.5K | 6.7% | 4 | | Jul 2026 | 246K | 36.9% | 2 | 40.5K | 6.1% | 4 | | Aug 2026 | 201K | 31.4% | 2 | 49.5K | 7.7% | 4 | | Sep 2026 | 246K | 37.3% | 1 | 40.5K | 6.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Tula’s and WildBird’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tula**: Measured on the search term “tula”. - **WildBird**: Measured on the search term “wildbird carrier”. - [Tula profile](/demand/global-en/brands/tula) - [WildBird profile](/demand/global-en/brands/wildbird) - [All baby carrier brands worldwide](/demand/global-en/categories/baby-carrier-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tula or WildBird more popular in search? In September 2026, Tula had more branded searches than WildBird among baby carrier brands worldwide. Tula had about 246,000 branded searches, while WildBird had 40,500. Tula made up 37.3% of all baby carrier brand searches we track, and WildBird accounted for 6.1%. ## Cite this page Brandwave. "Tula vs WildBird: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/tula-vs-wildbird This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tula-vs-wildbird. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.