--- title: "Tuft + Paw vs Wild One: Which is searched more?" description: "Is Tuft + Paw or Wild One more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet accessory brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/tuft-and-paw-vs-wild-one" publisher: "Brandwave" --- # Tuft + Paw vs Wild One: Which is searched more? Is Tuft + Paw or Wild One more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet accessory brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tuft + Paw and Wild One - **Competitive set**: Pet accessory brands - **Market**: Global - **Month measured**: Sep 2026 - **Tuft + Paw Share of Search**: 4.4% - **Wild One Share of Search**: 16.3% ## Is Tuft + Paw or Wild One more popular in search? - In September 2026, Wild One had more branded searches than Tuft + Paw among pet accessory brands worldwide. Wild One had about 40,500 branded searches, while Tuft + Paw had 10,900. Wild One made up 16.3% of all pet accessory brand searches we track, and Tuft + Paw accounted for 4.4%. - Wild One was ahead of Tuft + Paw in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tuft + Paw’s share of searches among pet accessory brands worldwide moved from 4% to 4.4%, and its estimated monthly branded searches moved from 11.2K to 10.9K. - Across the 12 months ending September 2026, Wild One’s share of searches among pet accessory brands worldwide moved from 17.6% to 16.3%, and its estimated monthly branded searches moved from 49.5K to 40.5K. ## Top pet accessory brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wild One was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tuft + Paw was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wild One was listed before Tuft + Paw in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wild One | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Ruffwear | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | KONG | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | LupinePet | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tuft + Paw | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Savic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ferplast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | EzyDog | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Petmate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dogit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rogz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet accessory brands - Asked ChatGPT "Which pet accessory brand should I buy?": 1. Ruffwear, 2. Wild One, 3. LupinePet, 4. KONG - Asked ChatGPT "What are the best pet accessory brands?": 1. Wild One, 2. Ruffwear, 3. KONG, 4. Tuft + Paw - Asked ChatGPT "What's the best pet accessory brand for a dog or cat?": 1. Wild One, 2. Ruffwear, 3. KONG, 4. Tuft + Paw, 5. LupinePet - Searched Google, AI Overview "pet accessory brands": named none of the brands we track - Searched Google, AI Overview "best pet accessories": 1. Ruffwear Not named in any answer: Savic, Ferplast, EzyDog, Petmate, Dogit and Rogz. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pet accessory brands worldwide in September 2026? - In September 2026, Wild One lost share of searches among pet accessory brands worldwide, from 17% to 16.3%. ## Month by month | Month | Tuft + Paw estimated searches | Tuft + Paw Share of Search | Tuft + Paw rank | Wild One estimated searches | Wild One Share of Search | Wild One rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.2K | 4% | 7 | 49.5K | 17.6% | 3 | | Nov 2025 | 11.2K | 3.3% | 7 | 49.5K | 14.5% | 3 | | Dec 2025 | 11.2K | 3.2% | 7 | 40.5K | 11.7% | 4 | | Jan 2026 | 11.2K | 3.6% | 7 | 49.5K | 15.9% | 3 | | Feb 2026 | 9.1K | 3.4% | 7 | 40.5K | 15% | 3 | | Mar 2026 | 11.2K | 3.7% | 7 | 49.5K | 16.5% | 3 | | Apr 2026 | 11.2K | 3.9% | 7 | 49.5K | 17.3% | 3 | | May 2026 | 11.2K | 4.2% | 7 | 49.5K | 18.4% | 3 | | Jun 2026 | 10.9K | 4.4% | 7 | 40.5K | 16.2% | 3 | | Jul 2026 | 13.4K | 5.1% | 6 | 49.5K | 18.7% | 3 | | Aug 2026 | 13.4K | 4.6% | 6 | 49.5K | 17% | 3 | | Sep 2026 | 10.9K | 4.4% | 6 | 40.5K | 16.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Tuft + Paw’s and Wild One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tuft + Paw**: Measured on the search terms “tuft + paw” and “tuft and paw”, summed into one figure. - **Wild One**: Measured on the search term “wild one”. - [Tuft + Paw profile](/demand/global-en/brands/tuft-and-paw) - [Wild One profile](/demand/global-en/brands/wild-one) - [All pet accessory brands worldwide](/demand/global-en/categories/pet-accessory-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tuft + Paw or Wild One more popular in search? In September 2026, Wild One had more branded searches than Tuft + Paw among pet accessory brands worldwide. Wild One had about 40,500 branded searches, while Tuft + Paw had 10,900. Wild One made up 16.3% of all pet accessory brand searches we track, and Tuft + Paw accounted for 4.4%. ## Cite this page Brandwave. "Tuft + Paw vs Wild One: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/tuft-and-paw-vs-wild-one This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tuft-and-paw-vs-wild-one. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.