---
title: "TruXedo vs Worksport: Which is more popular?"
description: "Is TruXedo or Worksport more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tonneau cover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/truxedo-vs-worksport"
publisher: "Brandwave"
---

# TruXedo vs Worksport: Which is more popular?

Is TruXedo or Worksport more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tonneau cover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: TruXedo and Worksport
- **Competitive set**: Tonneau cover brands
- **Market**: Global
- **Month measured**: Oct 2026
- **TruXedo Share of Search**: 13.2%
- **Worksport Share of Search**: 8.7%

## Is TruXedo or Worksport more popular in search?

- In October 2026, TruXedo had more branded searches than Worksport among tonneau cover brands worldwide. TruXedo had about 4,400 branded searches, while Worksport had 2,900. TruXedo made up 13.2% of all tonneau cover brand searches we track, and Worksport accounted for 8.7%.
- TruXedo was ahead of Worksport in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, TruXedo’s share of searches among tonneau cover brands worldwide moved from 17.4% to 13.2%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
- Across the 12 months ending October 2026, Worksport’s share of searches among tonneau cover brands worldwide moved from 7.7% to 8.7%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

## Top tonneau cover brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TruXedo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Worksport was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. TruXedo and Worksport were each listed first in one of the two answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| BAKFlip | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| TruXedo | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Extang | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Retrax | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Worksport | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Gator Covers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Peragon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Roll-N-Lock | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about tonneau cover brands

- Asked ChatGPT "What's the best tonneau cover?": 1. BAKFlip, 2. Extang, 3. TruXedo
- Asked ChatGPT "Which truck bed cover brand should I buy?": 1. TruXedo, 2. Retrax, 3. Extang, 4. BAKFlip
- Asked ChatGPT "What's the best hard folding tonneau cover?": 1. BAKFlip, 2. Extang
- Searched Google, AI Overview "tonneau cover": 1. BAKFlip, 2. Worksport
- Searched Google, AI Overview "truck bed cover": 1. BAKFlip

Not named in any answer: Gator Covers, Peragon and Roll-N-Lock.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## How did search popularity change for tonneau cover brands worldwide in October 2026?

- In October 2026, TruXedo gained share of searches among tonneau cover brands worldwide, from 11.9% to 13.2%.
- In October 2026, Worksport gained share of searches among tonneau cover brands worldwide, from 7.9% to 8.7%.

## How has branded search for TruXedo and Worksport changed worldwide over the last 12 months?

| Month | TruXedo estimated searches | TruXedo Share of Search | TruXedo rank | Worksport estimated searches | Worksport Share of Search | Worksport rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 8.1K | 17.4% | 2 | 3.6K | 7.7% | 7 |
| Dec 2025 | 8.1K | 18.2% | 2 | 2.9K | 6.5% | 7 |
| Jan 2026 | 6.6K | 15.5% | 3 | 2.4K | 5.6% | 7 |
| Feb 2026 | 6.6K | 17.7% | 2 | 2.9K | 7.8% | 7 |
| Mar 2026 | 8.1K | 18.2% | 2 | 2.9K | 6.5% | 7 |
| Apr 2026 | 8.1K | 18.8% | 2 | 2.4K | 5.6% | 7 |
| May 2026 | 6.6K | 16.5% | 2 | 2.9K | 7.2% | 7 |
| Jun 2026 | 5.4K | 13.7% | 4 | 3.6K | 9.2% | 7 |
| Jul 2026 | 5.4K | 14.4% | 3 | 2.9K | 7.7% | 7 |
| Aug 2026 | 5.4K | 13.3% | 3 | 3.6K | 8.9% | 7 |
| Sep 2026 | 4.4K | 11.9% | 5 | 2.9K | 7.9% | 7 |
| Oct 2026 | 4.4K | 13.2% | 5 | 2.9K | 8.7% | 7 |

## How are TruXedo’s and Worksport’s branded searches counted?

Brandwave collects information about searches that people make online using TruXedo’s and Worksport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **TruXedo**: Measured on the search term “truxedo”.
- **Worksport**: Measured on the search term “worksport”.

- [TruXedo profile](/demand/global-en/brands/truxedo)
- [Worksport profile](/demand/global-en/brands/worksport)
- [All tonneau cover brands worldwide](/demand/global-en/categories/tonneau-cover-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is TruXedo or Worksport more popular in search?

In October 2026, TruXedo had more branded searches than Worksport among tonneau cover brands worldwide. TruXedo had about 4,400 branded searches, while Worksport had 2,900. TruXedo made up 13.2% of all tonneau cover brand searches we track, and Worksport accounted for 8.7%.

## Cite this page

Brandwave. "TruXedo vs Worksport: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/truxedo-vs-worksport

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/truxedo-vs-worksport. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
