---
title: "Trustpilot vs Yelp: Which is more popular by branded search?"
description: "Which is more popular in search, Trustpilot or Yelp? Compare estimated monthly branded-search demand and Share of Search inside the Review platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/trustpilot-vs-yelp"
publisher: "Brandwave"
---

# Trustpilot vs Yelp: Which is more popular by branded search?

Which is more popular in search, Trustpilot or Yelp? Compare estimated monthly branded-search demand and Share of Search inside the Review platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Trustpilot and Yelp
- **Competitive set**: Review platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Trustpilot Share of Search**: 27.1%
- **Yelp Share of Search**: 14.8%

## Which is more popular in search, Trustpilot or Yelp?

- In August 2026, Trustpilot had more branded searches than Yelp among review platforms worldwide. Trustpilot was estimated to have 2.7M branded searches compared to Yelp’s 1.5M, and held a 27.1% Share of Search versus Yelp’s 14.8%.
- Trustpilot was ahead of Yelp in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Trustpilot’s estimated Share of Search among review platforms worldwide moved from 30.2% to 27.1%, and its estimated monthly branded searches held steady at 2.7M.
- Across the 11 months ending August 2026, Yelp’s estimated Share of Search among review platforms worldwide moved from 16.5% to 14.8%, and its estimated monthly branded searches held steady at 1.5M.

## How did search popularity change for review platforms worldwide in August 2026?

Neither Trustpilot nor Yelp moved beyond provider rounding among review platforms in Aug 2026.

## Month by month

| Month | Trustpilot estimated searches | Trustpilot Share of Search | Trustpilot rank | Yelp estimated searches | Yelp Share of Search | Yelp rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.7M | 30.2% | 2 | 1.5M | 16.5% | 3 |
| Nov 2025 | 3.4M | 34.6% | 2 | 1.5M | 15.5% | 3 |
| Dec 2025 | 2.7M | 34.1% | 2 | 1.2M | 15.2% | 3 |
| Jan 2026 | 3.4M | 34.6% | 2 | 1.5M | 15.5% | 3 |
| Feb 2026 | 2.7M | 30.2% | 2 | 1.5M | 16.5% | 3 |
| Mar 2026 | 2.7M | 29% | 2 | 1.8M | 19.4% | 3 |
| Apr 2026 | 2.7M | 29.1% | 2 | 1.8M | 19.5% | 3 |
| May 2026 | 2.7M | 25.5% | 2 | 2.2M | 20.9% | 3 |
| Jun 2026 | 2.7M | 27.5% | 2 | 1.5M | 15% | 3 |
| Jul 2026 | 2.7M | 27.1% | 2 | 1.5M | 14.8% | 3 |
| Aug 2026 | 2.7M | 27.1% | 2 | 1.5M | 14.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Trustpilot’s and Yelp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Trustpilot**: Measured on the search term “trustpilot”.
- **Yelp**: Measured on the search term “yelp”.

- [Trustpilot profile](/demand/global-en/brands/trustpilot)
- [Yelp profile](/demand/global-en/brands/yelp)
- [All review platforms worldwide](/demand/global-en/categories/review-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Trustpilot or Yelp?

In August 2026, Trustpilot had more branded searches than Yelp among review platforms worldwide. Trustpilot was estimated to have 2.7M branded searches compared to Yelp’s 1.5M, and held a 27.1% Share of Search versus Yelp’s 14.8%.

## Cite this page

Brandwave. "Trustpilot vs Yelp: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/trustpilot-vs-yelp

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/trustpilot-vs-yelp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.