--- title: "Trudon vs Yankee Candle: Which is searched more?" description: "Is Trudon or Yankee Candle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/trudon-vs-yankee-candle" publisher: "Brandwave" --- # Trudon vs Yankee Candle: Which is searched more? Is Trudon or Yankee Candle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Trudon and Yankee Candle - **Competitive set**: Home fragrance brands - **Market**: Global - **Month measured**: Sep 2026 - **Trudon Share of Search**: 0.48% - **Yankee Candle Share of Search**: 6.5% ## Is Trudon or Yankee Candle more popular in search? - In September 2026, Yankee Candle had more branded searches than Trudon among home fragrance brands worldwide. Yankee Candle had about 550,000 branded searches, while Trudon had 40,500. Yankee Candle made up 6.5% of all home fragrance brand searches we track, and Trudon accounted for 0.48%. - Yankee Candle was ahead of Trudon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Trudon’s share of searches among home fragrance brands worldwide moved from 0.38% to 0.48%, and its estimated monthly branded searches moved from 33.1K to 40.5K. - Across the 12 months ending September 2026, Yankee Candle’s share of searches among home fragrance brands worldwide moved from 9.5% to 6.5%, and its estimated monthly branded searches moved from 823K to 550K. ## Top home fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Trudon was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Yankee Candle was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Trudon was listed before Yankee Candle in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Diptyque | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Trudon | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Nest New York | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Voluspa | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Jo Malone | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | LAFCO | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | P.F. Candle Co. | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Yankee Candle | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Bath & Body Works | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Neom | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home fragrance brands - Asked ChatGPT "Which home fragrance brand should I buy?": 1. Voluspa, 2. Nest New York, 3. Diptyque, 4. P.F. Candle Co. - Asked ChatGPT "What are the best home fragrance brands?": 1. Diptyque, 2. Nest New York, 3. Jo Malone, 4. Trudon, 5. Voluspa, 6. P.F. Candle Co., 7. LAFCO - Asked ChatGPT "What's the best home fragrance brand for a fresh home?": 1. Nest New York - Searched Google, AI Overview "luxury candles": 1. Trudon, 2. Diptyque, 3. Jo Malone - Searched Google, AI Overview "home fragrance brands": 1. Trudon, 2. Diptyque, 3. Jo Malone, 4. LAFCO, 5. Nest New York, 6. Voluspa, 7. Yankee Candle, 8. Bath & Body Works Not named in any answer: Neom. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for home fragrance brands worldwide in September 2026? - In September 2026, Yankee Candle gained share of searches among home fragrance brands worldwide, from 5.4% to 6.5%. - Estimated monthly branded searches for Trudon worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. ## Month by month | Month | Trudon estimated searches | Trudon Share of Search | Trudon rank | Yankee Candle estimated searches | Yankee Candle Share of Search | Yankee Candle rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 0.38% | 6 | 823K | 9.5% | 3 | | Nov 2025 | 33.1K | 0.22% | 7 | 1.2M | 8.2% | 3 | | Dec 2025 | 49.5K | 0.27% | 6 | 1.5M | 8.3% | 2 | | Jan 2026 | 33.1K | 0.46% | 5 | 550K | 7.6% | 4 | | Feb 2026 | 27.1K | 0.4% | 5 | 368K | 5.4% | 4 | | Mar 2026 | 33.1K | 0.47% | 5 | 368K | 5.2% | 4 | | Apr 2026 | 33.1K | 0.48% | 5 | 301K | 4.4% | 4 | | May 2026 | 33.1K | 0.47% | 5 | 301K | 4.3% | 4 | | Jun 2026 | 33.1K | 0.41% | 5 | 301K | 3.8% | 4 | | Jul 2026 | 27.1K | 0.39% | 5 | 301K | 4.4% | 4 | | Aug 2026 | 33.1K | 0.4% | 5 | 450K | 5.4% | 4 | | Sep 2026 | 40.5K | 0.48% | 5 | 550K | 6.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Trudon’s and Yankee Candle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Trudon**: Measured on the search term “trudon”. - **Yankee Candle**: Measured on the search term “yankee candle”. - [Trudon profile](/demand/global-en/brands/trudon) - [Yankee Candle profile](/demand/global-en/brands/yankee-candle) - [All home fragrance brands worldwide](/demand/global-en/categories/home-fragrance-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Trudon or Yankee Candle more popular in search? In September 2026, Yankee Candle had more branded searches than Trudon among home fragrance brands worldwide. Yankee Candle had about 550,000 branded searches, while Trudon had 40,500. Yankee Candle made up 6.5% of all home fragrance brand searches we track, and Trudon accounted for 0.48%. ## Cite this page Brandwave. "Trudon vs Yankee Candle: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/trudon-vs-yankee-candle This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/trudon-vs-yankee-candle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.