---
title: "Tripadvisor vs Wikivoyage: Which is more popular by branded search?"
description: "Which is more popular in search, Tripadvisor or Wikivoyage? Compare estimated monthly branded-search demand and Share of Search inside the Travel guide platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/tripadvisor-vs-wikivoyage"
publisher: "Brandwave"
---

# Tripadvisor vs Wikivoyage: Which is more popular by branded search?

Which is more popular in search, Tripadvisor or Wikivoyage? Compare estimated monthly branded-search demand and Share of Search inside the Travel guide platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Tripadvisor and Wikivoyage
- **Competitive set**: Travel guide platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Tripadvisor Share of Search**: 94.2%
- **Wikivoyage Share of Search**: 0.23%

## Which is more popular in search, Tripadvisor or Wikivoyage?

- In August 2026, Tripadvisor had more branded searches than Wikivoyage among travel guide platforms worldwide. Tripadvisor was estimated to have 5M branded searches compared to Wikivoyage’s 12.1K, and held a 94.2% Share of Search versus Wikivoyage’s 0.23%.
- Tripadvisor was ahead of Wikivoyage in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tripadvisor’s estimated Share of Search among travel guide platforms worldwide moved from 92% to 94.2%, and its estimated monthly branded searches moved from 4.1M to 5M.
- Across the 11 months ending August 2026, Wikivoyage’s estimated Share of Search among travel guide platforms worldwide moved from 0.33% to 0.23%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

## How did search popularity change for travel guide platforms worldwide in August 2026?

- Estimated monthly branded searches for Tripadvisor worldwide rose 22.2% over 11 measured months, from 4.1M to 5M in August 2026.
- Estimated monthly branded searches for Wikivoyage worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

## Month by month

| Month | Tripadvisor estimated searches | Tripadvisor Share of Search | Tripadvisor rank | Wikivoyage estimated searches | Wikivoyage Share of Search | Wikivoyage rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1M | 92% | 1 | 14.8K | 0.33% | 4 |
| Nov 2025 | 4.1M | 91.4% | 1 | 14.8K | 0.33% | 4 |
| Dec 2025 | 3.4M | 90.5% | 1 | 14.8K | 0.4% | 4 |
| Jan 2026 | 4.1M | 91% | 1 | 18.1K | 0.4% | 4 |
| Feb 2026 | 4.1M | 92% | 1 | 18.1K | 0.41% | 4 |
| Mar 2026 | 4.1M | 89.8% | 1 | 12.1K | 0.27% | 4 |
| Apr 2026 | 4.1M | 91.5% | 1 | 12.1K | 0.27% | 4 |
| May 2026 | 5M | 93.8% | 1 | 14.8K | 0.28% | 4 |
| Jun 2026 | 5M | 94.2% | 1 | 12.1K | 0.23% | 4 |
| Jul 2026 | 5M | 93.8% | 1 | 14.8K | 0.28% | 4 |
| Aug 2026 | 5M | 94.2% | 1 | 12.1K | 0.23% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Tripadvisor’s and Wikivoyage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Tripadvisor**: Measured on the search term “tripadvisor”.
- **Wikivoyage**: Measured on the search term “wikivoyage”.

- [Tripadvisor profile](/demand/global-en/brands/tripadvisor)
- [Wikivoyage profile](/demand/global-en/brands/wikivoyage)
- [All travel guide platforms worldwide](/demand/global-en/categories/travel-guide-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Tripadvisor or Wikivoyage?

In August 2026, Tripadvisor had more branded searches than Wikivoyage among travel guide platforms worldwide. Tripadvisor was estimated to have 5M branded searches compared to Wikivoyage’s 12.1K, and held a 94.2% Share of Search versus Wikivoyage’s 0.23%.

## Cite this page

Brandwave. "Tripadvisor vs Wikivoyage: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/tripadvisor-vs-wikivoyage

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tripadvisor-vs-wikivoyage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.