--- title: "Tripadvisor vs Wanderlog: Which is searched more?" description: "Is Tripadvisor or Wanderlog more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Travel guide platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/tripadvisor-vs-wanderlog" publisher: "Brandwave" --- # Tripadvisor vs Wanderlog: Which is searched more? Is Tripadvisor or Wanderlog more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Travel guide platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tripadvisor and Wanderlog - **Competitive set**: Travel guide platforms - **Market**: Global - **Month measured**: Sep 2026 - **Tripadvisor Share of Search**: 77.8% - **Wanderlog Share of Search**: 4.7% ## Is Tripadvisor or Wanderlog more popular in search? - In September 2026, Tripadvisor had more branded searches than Wanderlog among travel guide platforms worldwide. Tripadvisor had about 4.1 million branded searches, while Wanderlog had 246,000. Tripadvisor made up 77.8% of all travel guide platform searches we track, and Wanderlog accounted for 4.7%. - Tripadvisor was ahead of Wanderlog in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tripadvisor’s share of searches among travel guide platforms worldwide moved from 77.5% to 77.8%, and its estimated monthly branded searches held steady at 4.1M. - Across the 12 months ending September 2026, Wanderlog’s share of searches among travel guide platforms worldwide moved from 3.1% to 4.7%, and its estimated monthly branded searches moved from 165K to 246K. ## Top travel guide platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wanderlog was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tripadvisor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tripadvisor and Wanderlog were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lonely Planet | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wanderlog | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Rick Steves | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tripadvisor | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Atlas Obscura | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Culture Trip | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Rome2Rio | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Time Out | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Wikivoyage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about travel guide platforms - Asked ChatGPT "Which travel guide platform should I use?": 1. Wanderlog, 2. Lonely Planet - Asked ChatGPT "What are the best travel guide platforms?": 1. Lonely Planet, 2. Tripadvisor, 3. Wanderlog, 4. Atlas Obscura, 5. Culture Trip, 6. Rick Steves, 7. Time Out, 8. Rome2Rio - Asked ChatGPT "What's the best travel guide platform for trip ideas?": 1. Lonely Planet, 2. Atlas Obscura, 3. Tripadvisor, 4. Rick Steves - Searched Google, AI Overview "travel guide sites": 1. Lonely Planet, 2. Wanderlog, 3. Rome2Rio - Searched Google, AI Overview "best travel guide": 1. Rick Steves, 2. Lonely Planet Not named in any answer: Wikivoyage. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for travel guide platforms worldwide in September 2026? - In September 2026, Time Out overtook Wanderlog to rank 3rd among travel guide platforms worldwide, with 4.7% of the searches. - In September 2026, Wanderlog gained share of searches among travel guide platforms worldwide, from 4% to 4.7%. - In September 2026, Tripadvisor lost share of searches among travel guide platforms worldwide, from 80.4% to 77.8%. ## Month by month | Month | Tripadvisor estimated searches | Tripadvisor Share of Search | Tripadvisor rank | Wanderlog estimated searches | Wanderlog Share of Search | Wanderlog rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.1M | 77.5% | 1 | 165K | 3.1% | 4 | | Nov 2025 | 4.1M | 77% | 1 | 165K | 3.1% | 5 | | Dec 2025 | 3.4M | 75.5% | 1 | 165K | 3.7% | 4 | | Jan 2026 | 4.1M | 76.5% | 1 | 201K | 3.8% | 4 | | Feb 2026 | 4.1M | 77.5% | 1 | 201K | 3.8% | 4 | | Mar 2026 | 4.1M | 72.4% | 1 | 301K | 5.3% | 3 | | Apr 2026 | 4.1M | 74.8% | 1 | 246K | 4.5% | 3 | | May 2026 | 5M | 80.1% | 1 | 246K | 3.9% | 3 | | Jun 2026 | 5M | 81.2% | 1 | 201K | 3.3% | 4 | | Jul 2026 | 5M | 80.6% | 1 | 201K | 3.2% | 4 | | Aug 2026 | 5M | 80.4% | 1 | 246K | 4% | 3 | | Sep 2026 | 4.1M | 77.8% | 1 | 246K | 4.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Tripadvisor’s and Wanderlog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tripadvisor**: Measured on the search term “tripadvisor”. - **Wanderlog**: Measured on the search term “wanderlog”. - [Tripadvisor profile](/demand/global-en/brands/tripadvisor) - [Wanderlog profile](/demand/global-en/brands/wanderlog) - [All travel guide platforms worldwide](/demand/global-en/categories/travel-guide-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tripadvisor or Wanderlog more popular in search? In September 2026, Tripadvisor had more branded searches than Wanderlog among travel guide platforms worldwide. Tripadvisor had about 4.1 million branded searches, while Wanderlog had 246,000. Tripadvisor made up 77.8% of all travel guide platform searches we track, and Wanderlog accounted for 4.7%. ## Cite this page Brandwave. "Tripadvisor vs Wanderlog: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/tripadvisor-vs-wanderlog This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tripadvisor-vs-wanderlog. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.