---
title: "Trident vs Wrigley's: Which is more popular by branded search?"
description: "Which is more popular in search, Trident or Wrigley's? Compare estimated monthly branded-search demand and Share of Search inside the Chewing gum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/trident-gum-vs-wrigleys"
publisher: "Brandwave"
---

# Trident vs Wrigley's: Which is more popular by branded search?

Which is more popular in search, Trident or Wrigley's? Compare estimated monthly branded-search demand and Share of Search inside the Chewing gum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Trident and Wrigley's
- **Competitive set**: Chewing gum brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Trident Share of Search**: 25.4%
- **Wrigley's Share of Search**: 11.4%

## Which is more popular in search, Trident or Wrigley's?

- In August 2026, Trident had more branded searches than Wrigley's among chewing gum brands worldwide. Trident was estimated to have 49.5K branded searches compared to Wrigley's’ 22.2K, and held a 25.4% Share of Search versus Wrigley's’ 11.4%.
- Trident was ahead of Wrigley's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Trident’s estimated Share of Search among chewing gum brands worldwide moved from 25.3% to 25.4%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 11 months ending August 2026, Wrigley's’ estimated Share of Search among chewing gum brands worldwide moved from 13.8% to 11.4%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

## How did search popularity change for chewing gum brands worldwide in August 2026?

- In August 2026, Trident lost estimated Share of Search among chewing gum brands worldwide, from 26.4% to 25.4%.
- Estimated monthly branded searches for Wrigley's worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

## Month by month

| Month | Trident estimated searches | Trident Share of Search | Trident rank | Wrigley's estimated searches | Wrigley's Share of Search | Wrigley's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 25.3% | 2 | 27.1K | 13.8% | 4 |
| Nov 2025 | 49.5K | 28.8% | 2 | 18.1K | 10.5% | 4 |
| Dec 2025 | 49.5K | 27.9% | 2 | 18.1K | 10.2% | 4 |
| Jan 2026 | 49.5K | 26.4% | 2 | 22.2K | 11.9% | 4 |
| Feb 2026 | 49.5K | 27.6% | 2 | 22.2K | 12.4% | 4 |
| Mar 2026 | 49.5K | 22.3% | 2 | 22.2K | 10% | 5 |
| Apr 2026 | 49.5K | 19.9% | 3 | 22.2K | 8.9% | 5 |
| May 2026 | 49.5K | 24.4% | 2 | 18.1K | 8.9% | 5 |
| Jun 2026 | 40.5K | 24.1% | 2 | 18.1K | 10.8% | 4 |
| Jul 2026 | 40.5K | 26.4% | 2 | 18.1K | 11.8% | 4 |
| Aug 2026 | 49.5K | 25.4% | 2 | 22.2K | 11.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Trident’s and Wrigley's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Trident**: Measured on the search term “trident gum”.
- **Wrigley's**: Measured on the search term “wrigleys gum”.

- [Trident profile](/demand/global-en/brands/trident-gum)
- [Wrigley's profile](/demand/global-en/brands/wrigleys)
- [All chewing gum brands worldwide](/demand/global-en/categories/chewing-gum-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Trident or Wrigley's?

In August 2026, Trident had more branded searches than Wrigley's among chewing gum brands worldwide. Trident was estimated to have 49.5K branded searches compared to Wrigley's’ 22.2K, and held a 25.4% Share of Search versus Wrigley's’ 11.4%.

## Cite this page

Brandwave. "Trident vs Wrigley's: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/trident-gum-vs-wrigleys

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/trident-gum-vs-wrigleys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.