---
title: "Trend vs Wusthof: Which is searched more?"
description: "Which is more popular in search, Trend or Wusthof? Compare estimated monthly branded-search demand and Share of Search inside the Sharpening stone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/trend-vs-wusthof"
publisher: "Brandwave"
---

# Trend vs Wusthof: Which is searched more?

Which is more popular in search, Trend or Wusthof? Compare estimated monthly branded-search demand and Share of Search inside the Sharpening stone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Trend and Wusthof
- **Competitive set**: Sharpening stone brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Trend Share of Search**: 2.3%
- **Wusthof Share of Search**: 9.2%

## Which is more popular in search, Trend or Wusthof?

- In September 2026, Wusthof had more branded searches than Trend among sharpening stone brands worldwide. Wusthof was estimated to have 1.6K branded searches compared to Trend’s 400, and held a 9.2% Share of Search versus Trend’s 2.3%.
- Wusthof was ahead of Trend in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Trend’s estimated Share of Search among sharpening stone brands worldwide moved from 1.4% to 2.3%, and its estimated monthly branded searches moved from 430 to 400.
- Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among sharpening stone brands worldwide moved from 26.9% to 9.2%, and its estimated monthly branded searches moved from 8.1K to 1.6K.

## How did search popularity change for sharpening stone brands worldwide in September 2026?

- In September 2026, Shun overtook Trend to rank 5th among sharpening stone brands worldwide, with 2.8% estimated Share of Search.
- In September 2026, Wusthof lost estimated Share of Search among sharpening stone brands worldwide, from 22.2% to 9.2%.

## Month by month

| Month | Trend estimated searches | Trend Share of Search | Trend rank | Wusthof estimated searches | Wusthof Share of Search | Wusthof rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 430 | 1.4% | 6 | 8.1K | 26.9% | 2 |
| Nov 2025 | 650 | 2% | 6 | 9.9K | 30.7% | 2 |
| Dec 2025 | 1K | 2.3% | 6 | 18.1K | 41% | 1 |
| Jan 2026 | 600 | 1.8% | 6 | 9.9K | 29.8% | 2 |
| Feb 2026 | 490 | 1.7% | 6 | 9.9K | 33.8% | 1 |
| Mar 2026 | 460 | 1.2% | 6 | 12.1K | 31.2% | 1 |
| Apr 2026 | 480 | 1.5% | 6 | 12.1K | 38.3% | 1 |
| May 2026 | 410 | 1.5% | 6 | 5.4K | 19.7% | 3 |
| Jun 2026 | 330 | 1.3% | 6 | 4.4K | 16.8% | 4 |
| Jul 2026 | 400 | 1.5% | 6 | 6.6K | 24.8% | 3 |
| Aug 2026 | 580 | 2.4% | 5 | 5.4K | 22.2% | 3 |
| Sep 2026 | 400 | 2.3% | 6 | 1.6K | 9.2% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Trend’s and Wusthof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Trend**: Measured on the search terms “trend sharpening stone” and “trend stone”, summed into one figure.
- **Wusthof**: Measured on the search term “kitchen knives wusthof”.

- [Trend profile](/demand/global-en/brands/trend)
- [Wusthof profile](/demand/global-en/brands/wusthof)
- [All sharpening stone brands worldwide](/demand/global-en/categories/sharpening-stone-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Trend or Wusthof?

In September 2026, Wusthof had more branded searches than Trend among sharpening stone brands worldwide. Wusthof was estimated to have 1.6K branded searches compared to Trend’s 400, and held a 9.2% Share of Search versus Trend’s 2.3%.

## Cite this page

Brandwave. "Trend vs Wusthof: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/trend-vs-wusthof

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/trend-vs-wusthof. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.