---
title: "Tray.io vs Workato: Which is more popular by branded search?"
description: "Which is more popular in search, Tray.io or Workato? Compare estimated monthly branded-search demand and Share of Search inside the Workflow automation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/tray-io-vs-workato"
publisher: "Brandwave"
---

# Tray.io vs Workato: Which is more popular by branded search?

Which is more popular in search, Tray.io or Workato? Compare estimated monthly branded-search demand and Share of Search inside the Workflow automation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Tray.io and Workato
- **Competitive set**: Workflow automation tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Tray.io Share of Search**: 0.02%
- **Workato Share of Search**: 2%

## Which is more popular in search, Tray.io or Workato?

- In August 2026, Workato had more branded searches than Tray.io among workflow automation tools worldwide. Workato was estimated to have 40.5K branded searches compared to Tray.io’s 390, and held a 2% Share of Search versus Tray.io’s 0.02%.
- Workato was ahead of Tray.io in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tray.io’s estimated Share of Search among workflow automation tools worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 1.3K to 390.
- Across the 11 months ending August 2026, Workato’s estimated Share of Search among workflow automation tools worldwide moved from 1.3% to 2%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for workflow automation tools worldwide in August 2026?

- Workato’s estimated Share of Search among workflow automation tools worldwide has gained ground for 3 months in a row, from 1.5% to 2% in August 2026.
- Estimated monthly branded searches for Tray.io worldwide fell 70% over 11 measured months, from 1.3K to 390 in August 2026.

## Month by month

| Month | Tray.io estimated searches | Tray.io Share of Search | Tray.io rank | Workato estimated searches | Workato Share of Search | Workato rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 0.03% | 5 | 49.5K | 1.3% | 4 |
| Nov 2025 | 1K | 0.03% | 5 | 49.5K | 1.6% | 4 |
| Dec 2025 | 880 | 0.03% | 5 | 40.5K | 1.6% | 4 |
| Jan 2026 | 1K | 0.03% | 5 | 40.5K | 1.3% | 4 |
| Feb 2026 | 1K | 0.04% | 5 | 49.5K | 1.8% | 4 |
| Mar 2026 | 1K | 0.03% | 5 | 49.5K | 1.5% | 4 |
| Apr 2026 | 720 | 0.03% | 5 | 49.5K | 1.8% | 4 |
| May 2026 | 590 | 0.02% | 5 | 40.5K | 1.5% | 4 |
| Jun 2026 | 590 | 0.03% | 5 | 40.5K | 1.8% | 4 |
| Jul 2026 | 480 | 0.02% | 5 | 40.5K | 1.8% | 4 |
| Aug 2026 | 390 | 0.02% | 5 | 40.5K | 2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Tray.io’s and Workato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Tray.io**: Measured on the search term “tray io”.
- **Workato**: Measured on the search term “workato”.

- [Tray.io profile](/demand/global-en/brands/tray-io)
- [Workato profile](/demand/global-en/brands/workato)
- [All workflow automation tools worldwide](/demand/global-en/categories/workflow-automation-tools): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Tray.io or Workato?

In August 2026, Workato had more branded searches than Tray.io among workflow automation tools worldwide. Workato was estimated to have 40.5K branded searches compared to Tray.io’s 390, and held a 2% Share of Search versus Tray.io’s 0.02%.

## Cite this page

Brandwave. "Tray.io vs Workato: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/tray-io-vs-workato

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tray-io-vs-workato. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.