---
title: "Travelex vs Wise: Which is searched more?"
description: "Is Travelex or Wise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Currency exchange services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/travelex-vs-wise"
publisher: "Brandwave"
---

# Travelex vs Wise: Which is searched more?

Is Travelex or Wise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Currency exchange services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Travelex and Wise
- **Competitive set**: Currency exchange services
- **Market**: Global
- **Month measured**: Sep 2026
- **Travelex Share of Search**: 23.2%
- **Wise Share of Search**: 12.3%

## Is Travelex or Wise more popular in search?

- In September 2026, Travelex had more branded searches than Wise among currency exchange services worldwide. Travelex had about 135,000 branded searches, while Wise had 71,700. Travelex made up 23.2% of all currency exchange service searches we track, and Wise accounted for 12.3%.
- Travelex was ahead of Wise in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Travelex’s share of searches among currency exchange services worldwide moved from 27.1% to 23.2%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Wise’s share of searches among currency exchange services worldwide moved from 9.6% to 12.3%, and its estimated monthly branded searches moved from 58.6K to 71.7K.

## How did search popularity change for currency exchange services worldwide in September 2026?

- In September 2026, Wise lost share of searches among currency exchange services worldwide, from 15.4% to 12.3%.
- In September 2026, Travelex lost share of searches among currency exchange services worldwide, from 25.2% to 23.2%.

## Month by month

| Month | Travelex estimated searches | Travelex Share of Search | Travelex rank | Wise estimated searches | Wise Share of Search | Wise rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 27.1% | 2 | 58.6K | 9.6% | 3 |
| Nov 2025 | 135K | 23.2% | 2 | 55.3K | 9.5% | 4 |
| Dec 2025 | 135K | 22.2% | 2 | 62.7K | 10.3% | 4 |
| Jan 2026 | 165K | 26.5% | 2 | 71.7K | 11.5% | 3 |
| Feb 2026 | 135K | 23.6% | 2 | 58.6K | 10.2% | 3 |
| Mar 2026 | 135K | 22.6% | 2 | 76.6K | 12.8% | 3 |
| Apr 2026 | 135K | 23.4% | 2 | 71.7K | 12.5% | 3 |
| May 2026 | 135K | 23.4% | 2 | 71.7K | 12.5% | 3 |
| Jun 2026 | 110K | 19.8% | 2 | 71.7K | 12.9% | 3 |
| Jul 2026 | 135K | 23.2% | 2 | 71.7K | 12.3% | 3 |
| Aug 2026 | 135K | 25.2% | 2 | 82.7K | 15.4% | 3 |
| Sep 2026 | 135K | 23.2% | 2 | 71.7K | 12.3% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Travelex’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Travelex**: Measured on the search term “travelex”.
- **Wise**: Measured on the search terms “transfer wise app”, “transferwise apps”, “transferwise mobile app”, “transferwise wise”, “wise app” and “wise business”, summed into one figure.

- [Travelex profile](/demand/global-en/brands/travelex)
- [Wise profile](/demand/global-en/brands/wise)
- [All currency exchange services worldwide](/demand/global-en/categories/currency-exchange-services): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Travelex or Wise more popular in search?

In September 2026, Travelex had more branded searches than Wise among currency exchange services worldwide. Travelex had about 135,000 branded searches, while Wise had 71,700. Travelex made up 23.2% of all currency exchange service searches we track, and Wise accounted for 12.3%.

## Cite this page

Brandwave. "Travelex vs Wise: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/travelex-vs-wise

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/travelex-vs-wise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.