---
title: "Tracksuit vs YouGov BrandIndex: Which is more popular by branded search?"
description: "Which is more popular in search, Tracksuit or YouGov BrandIndex? Compare estimated monthly branded-search demand and Share of Search inside the Brand tracking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/tracksuit-vs-yougov-brandindex"
publisher: "Brandwave"
---

# Tracksuit vs YouGov BrandIndex: Which is more popular by branded search?

Which is more popular in search, Tracksuit or YouGov BrandIndex? Compare estimated monthly branded-search demand and Share of Search inside the Brand tracking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Tracksuit and YouGov BrandIndex
- **Competitive set**: Brand tracking platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Tracksuit Share of Search**: 24.3%
- **YouGov BrandIndex Share of Search**: 15.9%

## Which is more popular in search, Tracksuit or YouGov BrandIndex?

- In August 2026, Tracksuit had more branded searches than YouGov BrandIndex among brand tracking platforms worldwide. Tracksuit was estimated to have 1.1K branded searches compared to YouGov BrandIndex’s 720, and held a 24.3% Share of Search versus YouGov BrandIndex’s 15.9%.
- The lead changed hands 2 times in the 11 months ending August 2026: YouGov BrandIndex took it in March 2026, Tracksuit took it in April 2026.
- Across the 11 months ending August 2026, Tracksuit’s estimated Share of Search among brand tracking platforms worldwide moved from 16.2% to 24.3%, and its estimated monthly branded searches moved from 900 to 1.1K.
- Across the 11 months ending August 2026, YouGov BrandIndex’s estimated Share of Search among brand tracking platforms worldwide moved from 12.9% to 15.9%, and its estimated monthly branded searches held steady at 720.

## How did search popularity change for brand tracking platforms worldwide in August 2026?

- In August 2026, Tracksuit lost estimated Share of Search among brand tracking platforms worldwide, from 26.2% to 24.3%.

## Month by month

| Month | Tracksuit estimated searches | Tracksuit Share of Search | Tracksuit rank | YouGov BrandIndex estimated searches | YouGov BrandIndex Share of Search | YouGov BrandIndex rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 900 | 16.2% | 2 | 720 | 12.9% | 3 |
| Nov 2025 | 1.1K | 18.8% | 2 | 720 | 12.5% | 3 |
| Dec 2025 | 850 | 18.7% | 2 | 480 | 10.6% | 3 |
| Jan 2026 | 890 | 15.8% | 2 | 720 | 12.8% | 3 |
| Feb 2026 | 890 | 18.3% | 2 | 720 | 14.8% | 3 |
| Mar 2026 | 920 | 14.2% | 3 | 1.6K | 24.8% | 2 |
| Apr 2026 | 930 | 18.5% | 2 | 880 | 17.5% | 3 |
| May 2026 | 920 | 20.3% | 2 | 880 | 19.4% | 3 |
| Jun 2026 | 1.1K | 23.5% | 2 | 720 | 16% | 3 |
| Jul 2026 | 1.2K | 26.2% | 2 | 720 | 15.7% | 3 |
| Aug 2026 | 1.1K | 24.3% | 2 | 720 | 15.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Tracksuit’s and YouGov BrandIndex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Tracksuit**: Measured on the search terms “gotracksuit”, “tracksuit brand health” and “tracksuit brand tracking”, summed into one figure.
- **YouGov BrandIndex**: Measured on the search term “yougov brandindex”.

- [Tracksuit profile](/demand/global-en/brands/tracksuit)
- [YouGov BrandIndex profile](/demand/global-en/brands/yougov-brandindex)
- [All brand tracking platforms worldwide](/demand/global-en/categories/brand-tracking-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Tracksuit or YouGov BrandIndex?

In August 2026, Tracksuit had more branded searches than YouGov BrandIndex among brand tracking platforms worldwide. Tracksuit was estimated to have 1.1K branded searches compared to YouGov BrandIndex’s 720, and held a 24.3% Share of Search versus YouGov BrandIndex’s 15.9%.

## Cite this page

Brandwave. "Tracksuit vs YouGov BrandIndex: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/tracksuit-vs-yougov-brandindex

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tracksuit-vs-yougov-brandindex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.