--- title: "Traackr vs Upfluence: Which is searched more?" description: "Is Traackr or Upfluence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creator relationship management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/traackr-vs-upfluence" publisher: "Brandwave" --- # Traackr vs Upfluence: Which is searched more? Is Traackr or Upfluence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creator relationship management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Traackr and Upfluence - **Competitive set**: Creator relationship management platforms - **Market**: Global - **Month measured**: Sep 2026 - **Traackr Share of Search**: 5.9% - **Upfluence Share of Search**: 16.2% ## Is Traackr or Upfluence more popular in search? - In September 2026, Upfluence had more branded searches than Traackr among creator relationship management platforms worldwide. Upfluence had about 14,900 branded searches, while Traackr had 5,400. Upfluence made up 16.2% of all creator relationship management platform searches we track, and Traackr accounted for 5.9%. - Upfluence was ahead of Traackr in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Traackr’s share of searches among creator relationship management platforms worldwide moved from 6.2% to 5.9%, and its estimated monthly branded searches moved from 6.6K to 5.4K. - Across the 12 months ending September 2026, Upfluence’s share of searches among creator relationship management platforms worldwide moved from 25.6% to 16.2%, and its estimated monthly branded searches moved from 27.2K to 14.9K. ## Top creator relationship management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Upfluence was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Traackr was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Upfluence was listed before Traackr in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GRIN | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | CreatorIQ | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Aspire | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Modash | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Upfluence | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Traackr | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Launchmetrics | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Later Influence | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about creator relationship management platforms - Asked ChatGPT "Which creator relationship management platform should I use?": 1. Modash, 2. GRIN, 3. Aspire, 4. CreatorIQ, 5. Upfluence - Asked ChatGPT "What are the best creator relationship management platforms?": 1. GRIN, 2. CreatorIQ, 3. Aspire, 4. Modash, 5. Upfluence, 6. Traackr - Asked ChatGPT "What's the best creator relationship management platform for ongoing creator partnerships?": 1. GRIN, 2. Aspire, 3. CreatorIQ - Searched Google, AI Overview "creator management platform": 1. GRIN, 2. CreatorIQ, 3. Upfluence, 4. Modash Not named in any answer: Launchmetrics and Later Influence. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for creator relationship management platforms worldwide in September 2026? - In September 2026, Upfluence lost share of searches among creator relationship management platforms worldwide, from 16.9% to 16.2%. - Traackr’s share of searches among creator relationship management platforms worldwide has lost ground for 3 months in a row, from 7% to 5.9% in September 2026. ## Month by month | Month | Traackr estimated searches | Traackr Share of Search | Traackr rank | Upfluence estimated searches | Upfluence Share of Search | Upfluence rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 6.2% | 5 | 27.2K | 25.6% | 2 | | Nov 2025 | 6.6K | 7% | 4 | 27.2K | 28.8% | 2 | | Dec 2025 | 5.4K | 6.4% | 4 | 22.4K | 26.7% | 2 | | Jan 2026 | 8.1K | 7% | 4 | 27.7K | 24.1% | 2 | | Feb 2026 | 6.6K | 6.2% | 5 | 28.1K | 26.5% | 2 | | Mar 2026 | 8.1K | 6.9% | 5 | 28.1K | 24% | 2 | | Apr 2026 | 6.6K | 5.6% | 5 | 31.5K | 26.7% | 2 | | May 2026 | 5.4K | 5.2% | 5 | 19.4K | 18.7% | 2 | | Jun 2026 | 6.6K | 7% | 5 | 18.2K | 19.3% | 2 | | Jul 2026 | 6.6K | 6.2% | 5 | 18.2K | 17.2% | 2 | | Aug 2026 | 5.4K | 6% | 5 | 15.1K | 16.9% | 3 | | Sep 2026 | 5.4K | 5.9% | 5 | 14.9K | 16.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Traackr’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Traackr**: Measured on the search term “traackr”. - **Upfluence**: Measured on the search terms “upfluence” and “upfluence influencer marketing”, summed into one figure. - [Traackr profile](/demand/global-en/brands/traackr) - [Upfluence profile](/demand/global-en/brands/upfluence) - [All creator relationship management platforms worldwide](/demand/global-en/categories/creator-relationship-management-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Traackr or Upfluence more popular in search? In September 2026, Upfluence had more branded searches than Traackr among creator relationship management platforms worldwide. Upfluence had about 14,900 branded searches, while Traackr had 5,400. Upfluence made up 16.2% of all creator relationship management platform searches we track, and Traackr accounted for 5.9%. ## Cite this page Brandwave. "Traackr vs Upfluence: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/traackr-vs-upfluence This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/traackr-vs-upfluence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.