--- title: "TP-Link vs Wyze: Which is more popular?" description: "Is TP-Link or Wyze more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart lighting brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/tp-link-vs-wyze" publisher: "Brandwave" --- # TP-Link vs Wyze: Which is more popular? Is TP-Link or Wyze more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart lighting brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: TP-Link and Wyze - **Competitive set**: Smart lighting brands - **Market**: Global - **Month measured**: Oct 2026 - **TP-Link Share of Search**: 0.25% - **Wyze Share of Search**: 0.07% ## Is TP-Link or Wyze more popular in search? - In October 2026, TP-Link had more branded searches than Wyze among smart lighting brands worldwide. TP-Link had about 1,470 branded searches, while Wyze had 430. TP-Link made up 0.25% of all smart lighting brand searches we track, and Wyze accounted for 0.07%. - TP-Link was ahead of Wyze in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, TP-Link’s share of searches among smart lighting brands worldwide moved from 0.19% to 0.25%, and its estimated monthly branded searches moved from 1.9K to 1.5K. - Across the 12 months ending October 2026, Wyze’s share of searches among smart lighting brands worldwide moved from 0.06% to 0.07%, and its estimated monthly branded searches moved from 640 to 430. ## Top smart lighting brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TP-Link was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Wyze did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Philips Hue | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Govee | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | WiZ | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | TP-Link | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | LIFX | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Nanoleaf | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Kasa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wyze | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smart lighting brands - Asked ChatGPT "Which smart lighting brand should I buy?": 1. Philips Hue, 2. Govee, 3. Nanoleaf, 4. WiZ - Asked ChatGPT "What are the best smart lighting brands?": 1. Philips Hue, 2. Govee, 3. LIFX, 4. Nanoleaf, 5. TP-Link, 6. WiZ - Asked ChatGPT "What's the best smart lighting brand for a whole house?": 1. Philips Hue, 2. LIFX, 3. Govee - Searched Google, AI Overview "smart lights for home": 1. WiZ, 2. TP-Link, 3. Philips Hue, 4. Govee - Searched Google, AI Overview "smart home lighting": 1. WiZ, 2. TP-Link, 3. Philips Hue, 4. Govee Not named in any answer: Kasa and Wyze. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for smart lighting brands worldwide in October 2026? - Estimated monthly branded searches for Wyze worldwide fell 32.8% over 12 measured months, from 640 to 430 in October 2026. - Estimated monthly branded searches for TP-Link worldwide fell 23.4% over 12 measured months, from 1.9K to 1.5K in October 2026. ## How has branded search for TP-Link and Wyze changed worldwide over the last 12 months? | Month | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank | Wyze estimated searches | Wyze Share of Search | Wyze rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.9K | 0.19% | 7 | 640 | 0.06% | 8 | | Dec 2025 | 1.9K | 0.26% | 7 | 550 | 0.07% | 8 | | Jan 2026 | 1.9K | 0.26% | 7 | 590 | 0.08% | 8 | | Feb 2026 | 1.2K | 0.25% | 7 | 640 | 0.13% | 8 | | Mar 2026 | 1.6K | 0.32% | 7 | 350 | 0.07% | 8 | | Apr 2026 | 1.2K | 0.28% | 7 | 360 | 0.09% | 8 | | May 2026 | 1.2K | 0.28% | 7 | 350 | 0.08% | 8 | | Jun 2026 | 1.1K | 0.28% | 7 | 360 | 0.09% | 8 | | Jul 2026 | 1.2K | 0.28% | 7 | 310 | 0.07% | 8 | | Aug 2026 | 1.2K | 0.28% | 7 | 280 | 0.07% | 8 | | Sep 2026 | 1.2K | 0.23% | 7 | 290 | 0.06% | 8 | | Oct 2026 | 1.5K | 0.25% | 7 | 430 | 0.07% | 8 | ## How are TP-Link’s and Wyze’s branded searches counted? Brandwave collects information about searches that people make online using TP-Link’s and Wyze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **TP-Link**: Measured on the search terms “tp link smart bulb” and “tp link smart light”, summed into one figure. - **Wyze**: Measured on the search terms “wyze smart bulb” and “wyze smart light”, summed into one figure. - [TP-Link profile](/demand/global-en/brands/tp-link) - [Wyze profile](/demand/global-en/brands/wyze) - [All smart lighting brands worldwide](/demand/global-en/categories/smart-lighting-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is TP-Link or Wyze more popular in search? In October 2026, TP-Link had more branded searches than Wyze among smart lighting brands worldwide. TP-Link had about 1,470 branded searches, while Wyze had 430. TP-Link made up 0.25% of all smart lighting brand searches we track, and Wyze accounted for 0.07%. ## Cite this page Brandwave. "TP-Link vs Wyze: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/tp-link-vs-wyze This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tp-link-vs-wyze. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.