---
title: "TP-Link vs WiZ: Which is searched more?"
description: "Which is more popular in search, TP-Link or WiZ? Compare estimated monthly branded-search demand and Share of Search inside the Smart bulb brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/tp-link-vs-wiz-lights"
publisher: "Brandwave"
---

# TP-Link vs WiZ: Which is searched more?

Which is more popular in search, TP-Link or WiZ? Compare estimated monthly branded-search demand and Share of Search inside the Smart bulb brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: TP-Link and WiZ
- **Competitive set**: Smart bulb brands
- **Market**: Global
- **Month measured**: Sep 2026
- **TP-Link Share of Search**: 0.18%
- **WiZ Share of Search**: 2.4%

## Which is more popular in search, TP-Link or WiZ?

- In September 2026, WiZ had more branded searches than TP-Link among smart bulb brands worldwide. WiZ was estimated to have 13.5K branded searches compared to TP-Link’s 1K, and held a 2.4% Share of Search versus TP-Link’s 0.18%.
- WiZ was ahead of TP-Link in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, TP-Link’s estimated Share of Search among smart bulb brands worldwide moved from 0.22% to 0.18%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 12 months ending September 2026, WiZ’s estimated Share of Search among smart bulb brands worldwide moved from 2.1% to 2.4%, and its estimated monthly branded searches moved from 15.3K to 13.5K.

## How did search popularity change for smart bulb brands worldwide in September 2026?

- Estimated monthly branded searches for TP-Link worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
- Estimated monthly branded searches for WiZ worldwide fell 11.8% over 12 measured months, from 15.3K to 13.5K in September 2026.

## Month by month

| Month | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank | WiZ estimated searches | WiZ Share of Search | WiZ rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 0.22% | 4 | 15.3K | 2.1% | 3 |
| Nov 2025 | 1.6K | 0.15% | 4 | 16.5K | 1.6% | 3 |
| Dec 2025 | 1.6K | 0.21% | 4 | 15.3K | 2% | 3 |
| Jan 2026 | 1.6K | 0.2% | 4 | 15.3K | 1.9% | 3 |
| Feb 2026 | 1K | 0.18% | 4 | 11K | 2% | 3 |
| Mar 2026 | 1.3K | 0.23% | 4 | 12.5K | 2.2% | 3 |
| Apr 2026 | 1K | 0.2% | 4 | 10.2K | 2.1% | 3 |
| May 2026 | 1K | 0.2% | 4 | 11K | 2.3% | 3 |
| Jun 2026 | 1K | 0.22% | 4 | 11K | 2.4% | 3 |
| Jul 2026 | 1K | 0.21% | 4 | 11K | 2.3% | 3 |
| Aug 2026 | 1K | 0.2% | 4 | 13.5K | 2.8% | 3 |
| Sep 2026 | 1K | 0.18% | 4 | 13.5K | 2.4% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using TP-Link’s and WiZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **TP-Link**: Measured on the search term “tp link smart bulb”.
- **WiZ**: Measured on the search terms “wiz light”, “wiz light bulbs” and “wizlighting”, summed into one figure.

- [TP-Link profile](/demand/global-en/brands/tp-link)
- [WiZ profile](/demand/global-en/brands/wiz-lights)
- [All smart bulb brands worldwide](/demand/global-en/categories/smart-bulb-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, TP-Link or WiZ?

In September 2026, WiZ had more branded searches than TP-Link among smart bulb brands worldwide. WiZ was estimated to have 13.5K branded searches compared to TP-Link’s 1K, and held a 2.4% Share of Search versus TP-Link’s 0.18%.

## Cite this page

Brandwave. "TP-Link vs WiZ: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/tp-link-vs-wiz-lights

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tp-link-vs-wiz-lights. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.