---
title: "TP-Link vs WiZ: Which is searched more?"
description: "Which is more popular in search, TP-Link or WiZ? Compare estimated monthly branded-search demand and Share of Search inside the Smart Bulb brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/tp-link-vs-wiz-lighting"
publisher: "Brandwave"
---

# TP-Link vs WiZ: Which is searched more?

Which is more popular in search, TP-Link or WiZ? Compare estimated monthly branded-search demand and Share of Search inside the Smart Bulb brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: TP-Link and WiZ
- **Competitive set**: Smart Bulb brands
- **Market**: Global
- **Month measured**: Sep 2026
- **TP-Link Share of Search**: 53.1%
- **WiZ Share of Search**: 4.8%

## Which is more popular in search, TP-Link or WiZ?

- In September 2026, TP-Link had more branded searches than WiZ among smart Bulb brands worldwide. TP-Link was estimated to have 1.9M branded searches compared to WiZ’s 173K, and held a 53.1% Share of Search versus WiZ’s 4.8%.
- TP-Link was ahead of WiZ in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, TP-Link’s estimated Share of Search among smart Bulb brands worldwide moved from 54.3% to 53.1%, and its estimated monthly branded searches moved from 2.3M to 1.9M.
- Across the 12 months ending September 2026, WiZ’s estimated Share of Search among smart Bulb brands worldwide moved from 4.1% to 4.8%, and its estimated monthly branded searches moved from 175K to 173K.

## How did search popularity change for smart Bulb brands worldwide in September 2026?

- In September 2026, TP-Link lost estimated Share of Search among smart Bulb brands worldwide, from 54% to 53.1%.

## Month by month

| Month | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank | WiZ estimated searches | WiZ Share of Search | WiZ rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.3M | 54.3% | 1 | 175K | 4.1% | 5 |
| Nov 2025 | 2.3M | 48.5% | 1 | 211K | 4.5% | 4 |
| Dec 2025 | 2.3M | 50.7% | 1 | 175K | 3.9% | 5 |
| Jan 2026 | 2.3M | 53.3% | 1 | 211K | 4.9% | 5 |
| Feb 2026 | 1.9M | 53% | 1 | 208K | 5.8% | 4 |
| Mar 2026 | 2M | 53.8% | 1 | 254K | 6.9% | 4 |
| Apr 2026 | 2M | 55.8% | 1 | 172K | 4.9% | 5 |
| May 2026 | 2M | 56.5% | 1 | 172K | 4.9% | 5 |
| Jun 2026 | 2M | 57.1% | 1 | 172K | 5% | 4 |
| Jul 2026 | 2M | 54.5% | 1 | 172K | 4.7% | 5 |
| Aug 2026 | 2M | 54% | 1 | 173K | 4.7% | 5 |
| Sep 2026 | 1.9M | 53.1% | 1 | 173K | 4.8% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using TP-Link’s and WiZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **TP-Link**: Measured on the search terms “router tp-link”, “tp link”, “tp link deco”, “tp link router”, “tp-link” and “tp-link wifi router”, summed into one figure.
- **WiZ**: Measured on the search terms “wiz”, “wiz light” and “wizlighting”, summed into one figure.

- [TP-Link profile](/demand/global-en/brands/tp-link)
- [WiZ profile](/demand/global-en/brands/wiz-lighting)
- [All smart Bulb brands worldwide](/demand/global-en/categories/smart-bulb-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, TP-Link or WiZ?

In September 2026, TP-Link had more branded searches than WiZ among smart Bulb brands worldwide. TP-Link was estimated to have 1.9M branded searches compared to WiZ’s 173K, and held a 53.1% Share of Search versus WiZ’s 4.8%.

## Cite this page

Brandwave. "TP-Link vs WiZ: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/tp-link-vs-wiz-lighting

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tp-link-vs-wiz-lighting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.