--- title: "TP-Link Tapo vs Wyze: Which is searched more?" description: "Is TP-Link Tapo or Wyze more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/tp-link-tapo-vs-wyze" publisher: "Brandwave" --- # TP-Link Tapo vs Wyze: Which is searched more? Is TP-Link Tapo or Wyze more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: TP-Link Tapo and Wyze - **Competitive set**: Home security camera brands - **Market**: Global - **Month measured**: Sep 2026 - **TP-Link Tapo Share of Search**: 8.7% - **Wyze Share of Search**: 7.6% ## Is TP-Link Tapo or Wyze more popular in search? - In September 2026, TP-Link Tapo had more branded searches than Wyze among home security camera brands worldwide. TP-Link Tapo had about 275,000 branded searches, while Wyze had 242,000. TP-Link Tapo made up 8.7% of all home security camera brand searches we track, and Wyze accounted for 7.6%. - The lead changed hands once in the 12 months ending September 2026: TP-Link Tapo took it in June 2026. - Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among home security camera brands worldwide moved from 6.4% to 8.7%, and its estimated monthly branded searches moved from 226K to 275K. - Across the 12 months ending September 2026, Wyze’s share of searches among home security camera brands worldwide moved from 7.9% to 7.6%, and its estimated monthly branded searches moved from 280K to 242K. ## Top home security camera brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TP-Link Tapo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Wyze was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. TP-Link Tapo was listed before Wyze in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Eufy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Reolink | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Ring | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | TP-Link Tapo | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Google Nest | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Arlo | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Wyze | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about home security camera brands - Asked ChatGPT "Which security camera brand should I buy?": 1. Reolink, 2. Eufy, 3. Ring, 4. TP-Link Tapo - Asked ChatGPT "What are the best home security camera brands?": 1. Reolink, 2. Ring, 3. Eufy, 4. Google Nest, 5. TP-Link Tapo, 6. Arlo - Asked ChatGPT "What's the best security camera brand for house security?": 1. Reolink, 2. Eufy, 3. Ring, 4. Google Nest, 5. Arlo - Searched Google, AI Overview "best home security camera": 1. Ring, 2. Google Nest, 3. Eufy, 4. Wyze, 5. TP-Link Tapo - Searched Google, AI Overview "wireless security camera": 1. TP-Link Tapo, 2. Eufy, 3. Arlo Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for home security camera brands worldwide in September 2026? - In September 2026, Wyze fell from 6th to 7th among home security camera brands worldwide. - Estimated monthly branded searches for TP-Link Tapo worldwide rose 22% over 12 measured months, from 226K to 275K in September 2026. ## Month by month | Month | TP-Link Tapo estimated searches | TP-Link Tapo Share of Search | TP-Link Tapo rank | Wyze estimated searches | Wyze Share of Search | Wyze rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 226K | 6.4% | 7 | 280K | 7.9% | 6 | | Nov 2025 | 239K | 6% | 7 | 315K | 7.9% | 6 | | Dec 2025 | 239K | 6.5% | 7 | 283K | 7.7% | 6 | | Jan 2026 | 275K | 7.8% | 7 | 281K | 8% | 6 | | Feb 2026 | 226K | 6.9% | 7 | 280K | 8.6% | 6 | | Mar 2026 | 239K | 7.6% | 7 | 278K | 8.9% | 5 | | Apr 2026 | 226K | 7.2% | 7 | 317K | 10.1% | 5 | | May 2026 | 275K | 8.6% | 7 | 278K | 8.7% | 6 | | Jun 2026 | 275K | 8.2% | 6 | 246K | 7.3% | 7 | | Jul 2026 | 275K | 8.6% | 5 | 244K | 7.7% | 7 | | Aug 2026 | 275K | 8.3% | 5 | 248K | 7.5% | 6 | | Sep 2026 | 275K | 8.7% | 5 | 242K | 7.6% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using TP-Link Tapo’s and Wyze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **TP-Link Tapo**: Measured on the search terms “tapo camera” and “tp link tapo”, summed into one figure. - **Wyze**: Measured on the search terms “camera wyze”, “security camera wyze”, “wyze”, “wyze cam”, “wyze doorbell”, “wyze floodlight”, “wyze home security” and “wyze security camera”, summed into one figure. - [TP-Link Tapo profile](/demand/global-en/brands/tp-link-tapo) - [Wyze profile](/demand/global-en/brands/wyze) - [All home security camera brands worldwide](/demand/global-en/categories/home-security-camera-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is TP-Link Tapo or Wyze more popular in search? In September 2026, TP-Link Tapo had more branded searches than Wyze among home security camera brands worldwide. TP-Link Tapo had about 275,000 branded searches, while Wyze had 242,000. TP-Link Tapo made up 8.7% of all home security camera brand searches we track, and Wyze accounted for 7.6%. ## Cite this page Brandwave. "TP-Link Tapo vs Wyze: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/tp-link-tapo-vs-wyze This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tp-link-tapo-vs-wyze. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.