--- title: "TP-Link Omada vs Ubiquiti: Which is searched more?" description: "Is TP-Link Omada or Ubiquiti more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Poe switch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/tp-link-omada-vs-ubiquiti" publisher: "Brandwave" --- # TP-Link Omada vs Ubiquiti: Which is searched more? Is TP-Link Omada or Ubiquiti more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Poe switch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: TP-Link Omada and Ubiquiti - **Competitive set**: Poe switch brands - **Market**: Global - **Month measured**: Sep 2026 - **TP-Link Omada Share of Search**: 3.7% - **Ubiquiti Share of Search**: 33.9% ## Is TP-Link Omada or Ubiquiti more popular in search? - In September 2026, Ubiquiti had more branded searches than TP-Link Omada among poe switch brands worldwide. Ubiquiti had about 450,000 branded searches, while TP-Link Omada had 49,500. Ubiquiti made up 33.9% of all poe switch brand searches we track, and TP-Link Omada accounted for 3.7%. - Ubiquiti was ahead of TP-Link Omada in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, TP-Link Omada’s share of searches among poe switch brands worldwide moved from 4% to 3.7%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending September 2026, Ubiquiti’s share of searches among poe switch brands worldwide moved from 44.5% to 33.9%, and its estimated monthly branded searches moved from 550K to 450K. ## Top poe switch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ubiquiti was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. TP-Link Omada was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. TP-Link Omada and Ubiquiti were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ubiquiti | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | TP-Link Omada | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Cisco | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | NETGEAR | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Aruba | 5th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about poe switch brands - Asked ChatGPT "Which PoE switch brand should I buy?": 1. TP-Link Omada, 2. Ubiquiti, 3. NETGEAR, 4. Cisco - Asked ChatGPT "What are the best PoE switch brands?": 1. Ubiquiti, 2. Cisco, 3. Aruba, 4. TP-Link Omada, 5. NETGEAR - Asked ChatGPT "What's the best PoE switch brand for a small office network?": 1. TP-Link Omada, 2. Ubiquiti, 3. Aruba, 4. Cisco - Searched Google, AI Overview "poe network switch": 1. NETGEAR - Searched Google, AI Overview "managed poe switch": 1. Ubiquiti, 2. NETGEAR, 3. Cisco Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for poe switch brands worldwide in September 2026? - Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026. ## Month by month | Month | TP-Link Omada estimated searches | TP-Link Omada Share of Search | TP-Link Omada rank | Ubiquiti estimated searches | Ubiquiti Share of Search | Ubiquiti rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 4% | 4 | 550K | 44.5% | 1 | | Nov 2025 | 49.5K | 4% | 4 | 550K | 44.6% | 1 | | Dec 2025 | 40.5K | 3.5% | 4 | 550K | 48.2% | 1 | | Jan 2026 | 49.5K | 4% | 4 | 550K | 44.5% | 1 | | Feb 2026 | 40.5K | 3.4% | 4 | 450K | 37.7% | 2 | | Mar 2026 | 49.5K | 3.7% | 4 | 550K | 41.3% | 2 | | Apr 2026 | 49.5K | 4.1% | 4 | 450K | 37.4% | 2 | | May 2026 | 49.5K | 4.1% | 4 | 450K | 37.4% | 2 | | Jun 2026 | 49.5K | 4.1% | 4 | 450K | 37.5% | 2 | | Jul 2026 | 49.5K | 4.1% | 4 | 450K | 37.5% | 2 | | Aug 2026 | 49.5K | 3.7% | 4 | 450K | 34% | 2 | | Sep 2026 | 49.5K | 3.7% | 4 | 450K | 33.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using TP-Link Omada’s and Ubiquiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **TP-Link Omada**: Measured on the search term “tp link omada”. - **Ubiquiti**: Measured on the search term “ubiquiti”. - [TP-Link Omada profile](/demand/global-en/brands/tp-link-omada) - [Ubiquiti profile](/demand/global-en/brands/ubiquiti) - [All poe switch brands worldwide](/demand/global-en/categories/poe-switch-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is TP-Link Omada or Ubiquiti more popular in search? In September 2026, Ubiquiti had more branded searches than TP-Link Omada among poe switch brands worldwide. Ubiquiti had about 450,000 branded searches, while TP-Link Omada had 49,500. Ubiquiti made up 33.9% of all poe switch brand searches we track, and TP-Link Omada accounted for 3.7%. ## Cite this page Brandwave. "TP-Link Omada vs Ubiquiti: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/tp-link-omada-vs-ubiquiti This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tp-link-omada-vs-ubiquiti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.