---
title: "Toyota vs Yale: Which is more popular by branded search?"
description: "Which is more popular in search, Toyota or Yale? Compare estimated monthly branded-search demand and Share of Search inside the Forklift brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/toyota-vs-yale"
publisher: "Brandwave"
---

# Toyota vs Yale: Which is more popular by branded search?

Which is more popular in search, Toyota or Yale? Compare estimated monthly branded-search demand and Share of Search inside the Forklift brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Toyota and Yale
- **Competitive set**: Forklift brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Toyota Share of Search**: 99.2%
- **Yale Share of Search**: 0.66%

## Which is more popular in search, Toyota or Yale?

- In August 2026, Toyota had more branded searches than Yale among forklift brands worldwide. Toyota was estimated to have 11.1M branded searches compared to Yale’s 74K, and held a 99.2% Share of Search versus Yale’s 0.66%.
- Toyota was ahead of Yale in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Toyota’s estimated Share of Search among forklift brands worldwide held steady at 99.2%, and its estimated monthly branded searches held steady at 11.1M.
- Across the 11 months ending August 2026, Yale’s estimated Share of Search among forklift brands worldwide moved from 0.54% to 0.66%, and its estimated monthly branded searches moved from 60.5K to 74K.

## How did search popularity change for forklift brands worldwide in August 2026?

- Estimated monthly branded searches for Yale worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

## Month by month

| Month | Toyota estimated searches | Toyota Share of Search | Toyota rank | Yale estimated searches | Yale Share of Search | Yale rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 11.1M | 99.2% | 1 | 60.5K | 0.54% | 2 |
| Nov 2025 | 11.1M | 99.3% | 1 | 60.5K | 0.54% | 2 |
| Dec 2025 | 11.1M | 99.3% | 1 | 60.5K | 0.54% | 2 |
| Jan 2026 | 13.6M | 99.4% | 1 | 60.5K | 0.44% | 2 |
| Feb 2026 | 11.1M | 99.4% | 1 | 49.5K | 0.44% | 2 |
| Mar 2026 | 11.1M | 99.3% | 1 | 60.5K | 0.54% | 2 |
| Apr 2026 | 11.1M | 99.3% | 1 | 60.5K | 0.54% | 2 |
| May 2026 | 11.1M | 99.3% | 1 | 60.5K | 0.54% | 2 |
| Jun 2026 | 11.1M | 99.3% | 1 | 60.5K | 0.54% | 2 |
| Jul 2026 | 11.1M | 99.3% | 1 | 60.5K | 0.54% | 2 |
| Aug 2026 | 11.1M | 99.2% | 1 | 74K | 0.66% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Toyota’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Toyota**: Measured on the search term “toyota”.
- **Yale**: Measured on the search term “yale lock”.

- [Toyota profile](/demand/global-en/brands/toyota)
- [Yale profile](/demand/global-en/brands/yale)
- [All forklift brands worldwide](/demand/global-en/categories/forklift-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Toyota or Yale?

In August 2026, Toyota had more branded searches than Yale among forklift brands worldwide. Toyota was estimated to have 11.1M branded searches compared to Yale’s 74K, and held a 99.2% Share of Search versus Yale’s 0.66%.

## Cite this page

Brandwave. "Toyota vs Yale: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/toyota-vs-yale

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/toyota-vs-yale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.