--- title: "Toto vs Tushy: Which is more popular?" description: "Is Toto or Tushy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bidet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/toto-vs-tushy" publisher: "Brandwave" --- # Toto vs Tushy: Which is more popular? Is Toto or Tushy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bidet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Toto and Tushy - **Competitive set**: Bidet brands - **Market**: Global - **Month measured**: Oct 2026 - **Toto Share of Search**: 47.2% - **Tushy Share of Search**: 28.1% ## Is Toto or Tushy more popular in search? - In October 2026, Toto had more branded searches than Tushy among bidet brands worldwide. Toto had about 60,500 branded searches, while Tushy had 36,000. Toto made up 47.2% of all bidet brand searches we track, and Tushy accounted for 28.1%. - The lead changed hands 2 times in the 12 months ending October 2026: Tushy took it in December 2025, Toto took it in January 2026. - Across the 12 months ending October 2026, Toto’s share of searches among bidet brands worldwide moved from 43.9% to 47.2%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending October 2026, Tushy’s share of searches among bidet brands worldwide moved from 30.8% to 28.1%, and its estimated monthly branded searches moved from 42.4K to 36K. ## Top bidet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Toto was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tushy was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Toto was listed before Tushy in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Luxe Bidet | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Brondell | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Toto | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Bio Bidet | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Alpha Bidet | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Tushy | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Kohler | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Coway | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Veken | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bidet brands - Asked ChatGPT "What's the best bidet attachment?": 1. Luxe Bidet, 2. Tushy - Asked ChatGPT "Which bidet seat should I buy?": 1. Toto, 2. Bio Bidet, 3. Brondell - Asked ChatGPT "What are the best bidet brands?": 1. Toto, 2. Bio Bidet, 3. Brondell, 4. Luxe Bidet, 5. Kohler, 6. Alpha Bidet - Searched Google, AI Overview "bidet toilet seat": 1. Brondell, 2. Alpha Bidet, 3. Bio Bidet - Searched Google, AI Overview "bidet attachment": 1. Luxe Bidet, 2. Brondell Not named in any answer: Coway and Veken. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for bidet brands worldwide in October 2026? - In October 2026, Toto gained share of searches among bidet brands worldwide, from 39.7% to 47.2%. - In October 2026, Tushy lost share of searches among bidet brands worldwide, from 34% to 28.1%. ## How has branded search for Toto and Tushy changed worldwide over the last 12 months? | Month | Toto estimated searches | Toto Share of Search | Toto rank | Tushy estimated searches | Tushy Share of Search | Tushy rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 60.5K | 43.9% | 1 | 42.4K | 30.8% | 2 | | Dec 2025 | 49.5K | 35.9% | 2 | 51.9K | 37.7% | 1 | | Jan 2026 | 60.5K | 42.9% | 1 | 43.4K | 30.8% | 2 | | Feb 2026 | 49.5K | 43.7% | 1 | 35K | 30.9% | 2 | | Mar 2026 | 60.5K | 42.7% | 1 | 51.1K | 36% | 2 | | Apr 2026 | 60.5K | 48.8% | 1 | 34.7K | 28% | 2 | | May 2026 | 49.5K | 43.4% | 1 | 34.7K | 30.4% | 2 | | Jun 2026 | 49.5K | 47.5% | 1 | 28.4K | 27.2% | 2 | | Jul 2026 | 49.5K | 47.2% | 1 | 28.4K | 27.1% | 2 | | Aug 2026 | 49.5K | 46.3% | 1 | 28.4K | 26.5% | 2 | | Sep 2026 | 40.5K | 39.7% | 1 | 34.7K | 34% | 2 | | Oct 2026 | 60.5K | 47.2% | 1 | 36K | 28.1% | 2 | ## How are Toto’s and Tushy’s branded searches counted? Brandwave collects information about searches that people make online using Toto’s and Tushy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Toto**: Measured on the search term “toto washlet”. - **Tushy**: Measured on the search terms “hellotushy” and “tushy bidet”, summed into one figure. - [Toto profile](/demand/global-en/brands/toto) - [Tushy profile](/demand/global-en/brands/tushy) - [All bidet brands worldwide](/demand/global-en/categories/bidet-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Toto or Tushy more popular in search? In October 2026, Toto had more branded searches than Tushy among bidet brands worldwide. Toto had about 60,500 branded searches, while Tushy had 36,000. Toto made up 47.2% of all bidet brand searches we track, and Tushy accounted for 28.1%. ## Cite this page Brandwave. "Toto vs Tushy: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/toto-vs-tushy This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/toto-vs-tushy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.