--- title: "TOPdesk vs Zendesk: Which is searched more?" description: "Is TOPdesk or Zendesk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the IT service management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/topdesk-vs-zendesk" publisher: "Brandwave" --- # TOPdesk vs Zendesk: Which is searched more? Is TOPdesk or Zendesk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the IT service management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: TOPdesk and Zendesk - **Competitive set**: IT service management platforms - **Market**: Global - **Month measured**: Sep 2026 - **TOPdesk Share of Search**: 3.8% - **Zendesk Share of Search**: 34.4% ## Is TOPdesk or Zendesk more popular in search? - In September 2026, Zendesk had more branded searches than TOPdesk among IT service management platforms worldwide. Zendesk had about 301,000 branded searches, while TOPdesk had 33,300. Zendesk made up 34.4% of all IT service management platform searches we track, and TOPdesk accounted for 3.8%. - Zendesk was ahead of TOPdesk in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, TOPdesk’s share of searches among IT service management platforms worldwide moved from 3.2% to 3.8%, and its estimated monthly branded searches held steady at 33.3K. - Across the 12 months ending September 2026, Zendesk’s share of searches among IT service management platforms worldwide moved from 35.2% to 34.4%, and its estimated monthly branded searches moved from 369K to 301K. ## Top IT service management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TOPdesk was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Zendesk did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Freshservice | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ServiceNow | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Jira Service Management | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | ManageEngine ServiceDesk Plus | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | HaloITSM | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | SysAid | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | BMC Helix | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | SolarWinds | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | TOPdesk | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Zendesk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about IT service management platforms - Asked ChatGPT "Which IT service management platform should I use?": 1. Freshservice, 2. ServiceNow, 3. Jira Service Management, 4. ManageEngine ServiceDesk Plus, 5. BMC Helix - Asked ChatGPT "What are the best IT service management platforms?": 1. ServiceNow, 2. Jira Service Management, 3. Freshservice, 4. ManageEngine ServiceDesk Plus, 5. BMC Helix, 6. HaloITSM, 7. TOPdesk - Asked ChatGPT "What's the best IT service management platform for a service desk team?": 1. Freshservice, 2. Jira Service Management, 3. ServiceNow, 4. ManageEngine ServiceDesk Plus, 5. HaloITSM - Searched Google, AI Overview "it service management platform": 1. ServiceNow, 2. Jira Service Management, 3. Freshservice, 4. ManageEngine ServiceDesk Plus, 5. SolarWinds, 6. SysAid, 7. TOPdesk, 8. HaloITSM - Searched Google, AI Overview "it help desk software": 1. HaloITSM, 2. Freshservice, 3. SysAid, 4. ManageEngine ServiceDesk Plus, 5. Jira Service Management, 6. ServiceNow Not named in any answer: Zendesk. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for IT service management platforms worldwide in September 2026? - In September 2026, Zendesk gained share of searches among IT service management platforms worldwide, from 30.8% to 34.4%. ## Month by month | Month | TOPdesk estimated searches | TOPdesk Share of Search | TOPdesk rank | Zendesk estimated searches | Zendesk Share of Search | Zendesk rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.3K | 3.2% | 6 | 369K | 35.2% | 2 | | Nov 2025 | 33.3K | 3.8% | 6 | 302K | 34.4% | 2 | | Dec 2025 | 27.3K | 3.2% | 6 | 302K | 35.6% | 2 | | Jan 2026 | 33.3K | 3.2% | 6 | 369K | 35.7% | 2 | | Feb 2026 | 33.3K | 3.5% | 6 | 302K | 31.5% | 2 | | Mar 2026 | 33.3K | 3.2% | 6 | 369K | 35.5% | 2 | | Apr 2026 | 27.2K | 2.7% | 6 | 247K | 24.5% | 2 | | May 2026 | 27.2K | 2.6% | 6 | 301K | 28.7% | 2 | | Jun 2026 | 33.3K | 3.1% | 6 | 301K | 28.5% | 2 | | Jul 2026 | 27.3K | 3.1% | 6 | 246K | 27.8% | 2 | | Aug 2026 | 27.3K | 3.4% | 6 | 246K | 30.8% | 2 | | Sep 2026 | 33.3K | 3.8% | 6 | 301K | 34.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using TOPdesk’s and Zendesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **TOPdesk**: Measured on the search terms “topdesk”, “topdesk app” and “topdesk software”, summed into one figure. - **Zendesk**: Measured on the search terms “zendesk” and “zendesk suite”, summed into one figure. - [TOPdesk profile](/demand/global-en/brands/topdesk) - [Zendesk profile](/demand/global-en/brands/zendesk) - [All IT service management platforms worldwide](/demand/global-en/categories/it-service-management-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is TOPdesk or Zendesk more popular in search? In September 2026, Zendesk had more branded searches than TOPdesk among IT service management platforms worldwide. Zendesk had about 301,000 branded searches, while TOPdesk had 33,300. Zendesk made up 34.4% of all IT service management platform searches we track, and TOPdesk accounted for 3.8%. ## Cite this page Brandwave. "TOPdesk vs Zendesk: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/topdesk-vs-zendesk This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/topdesk-vs-zendesk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.