--- title: "Topaz Labs vs Upscale.media: Which is searched more?" description: "Is Topaz Labs or Upscale.media more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI image upscalers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/topaz-labs-vs-upscale-media" publisher: "Brandwave" --- # Topaz Labs vs Upscale.media: Which is searched more? Is Topaz Labs or Upscale.media more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI image upscalers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Topaz Labs and Upscale.media - **Competitive set**: AI image upscalers - **Market**: Global - **Month measured**: Sep 2026 - **Topaz Labs Share of Search**: 3.7% - **Upscale.media Share of Search**: 3.7% ## Is Topaz Labs or Upscale.media more popular in search? - In September 2026, Topaz Labs and Upscale.media were level in searches among AI image upscalers worldwide, with an estimated 73.6K versus 74K branded searches, at 3.7% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Topaz Labs took it in June 2026, Upscale.media took it in July 2026. - Across the 12 months ending September 2026, Topaz Labs’ share of searches among AI image upscalers worldwide moved from 16.4% to 3.7%, and its estimated monthly branded searches moved from 67.6K to 73.6K. - Across the 12 months ending September 2026, Upscale.media’s share of searches among AI image upscalers worldwide moved from 18% to 3.7%, and its estimated monthly branded searches held steady at 74K. ## Top AI image upscalers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Topaz Labs appeared in all five answers. Upscale.media was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Topaz Labs was listed before Upscale.media in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Topaz Labs | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Upscale.media | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Upscayl | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Magnific | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Let's Enhance | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | VanceAI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI image upscalers - Asked ChatGPT "Which AI image upscaler should I use?": 1. Topaz Labs, 2. Upscayl, 3. Magnific - Asked ChatGPT "What are the best AI image upscalers?": 1. Topaz Labs, 2. Magnific, 3. Upscayl, 4. Let's Enhance - Asked ChatGPT "What's the best AI image upscaler for sharper images?": 1. Topaz Labs, 2. Upscayl - Searched Google, AI Overview "ai image upscaler": 1. Upscale.media, 2. Topaz Labs - Searched Google, AI Overview "increase image resolution": 1. Upscale.media, 2. Topaz Labs, 3. Let's Enhance Not named in any answer: VanceAI. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for AI image upscalers worldwide in September 2026? - In September 2026, Upscale.media lost share of searches among AI image upscalers worldwide, from 4.3% to 3.7%. - In September 2026, Topaz Labs rose from 5th to 4th among AI image upscalers worldwide. ## Month by month | Month | Topaz Labs estimated searches | Topaz Labs Share of Search | Topaz Labs rank | Upscale.media estimated searches | Upscale.media Share of Search | Upscale.media rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 67.6K | 16.4% | 4 | 74K | 18% | 3 | | Nov 2025 | 67.6K | 17.4% | 4 | 74K | 19% | 3 | | Dec 2025 | 71.7K | 17% | 4 | 74K | 17.5% | 3 | | Jan 2026 | 71.7K | 15.4% | 4 | 74K | 15.8% | 3 | | Feb 2026 | 62.7K | 13.7% | 4 | 74K | 16.2% | 3 | | Mar 2026 | 67.6K | 12.6% | 4 | 90.5K | 16.9% | 3 | | Apr 2026 | 67.6K | 10.6% | 5 | 90.5K | 14.2% | 4 | | May 2026 | 67.6K | 4.9% | 5 | 90.5K | 6.6% | 4 | | Jun 2026 | 76.6K | 5% | 3 | 74K | 4.9% | 4 | | Jul 2026 | 62.7K | 3.7% | 5 | 74K | 4.3% | 3 | | Aug 2026 | 60.2K | 3.5% | 5 | 74K | 4.3% | 3 | | Sep 2026 | 73.6K | 3.7% | 4 | 74K | 3.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Topaz Labs’ and Upscale.media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Topaz Labs**: Measured on the search terms “topaz gigapixel” and “topaz labs”, summed into one figure. - **Upscale.media**: Measured on the search term “upscale media”. - [Topaz Labs profile](/demand/global-en/brands/topaz-labs) - [Upscale.media profile](/demand/global-en/brands/upscale-media) - [All AI image upscalers worldwide](/demand/global-en/categories/ai-image-upscalers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Topaz Labs or Upscale.media more popular in search? In September 2026, Topaz Labs and Upscale.media were level in searches among AI image upscalers worldwide, with an estimated 73.6K versus 74K branded searches, at 3.7% of the total each. ## Cite this page Brandwave. "Topaz Labs vs Upscale.media: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/topaz-labs-vs-upscale-media This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/topaz-labs-vs-upscale-media. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.