---
title: "Top Hat vs Wooclap: Which is more popular by branded search?"
description: "Which is more popular in search, Top Hat or Wooclap? Compare estimated monthly branded-search demand and Share of Search inside the Student engagement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/top-hat-vs-wooclap"
publisher: "Brandwave"
---

# Top Hat vs Wooclap: Which is more popular by branded search?

Which is more popular in search, Top Hat or Wooclap? Compare estimated monthly branded-search demand and Share of Search inside the Student engagement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Top Hat and Wooclap
- **Competitive set**: Student engagement platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Top Hat Share of Search**: 22.6%
- **Wooclap Share of Search**: 15.1%

## Which is more popular in search, Top Hat or Wooclap?

- In August 2026, Top Hat had more branded searches than Wooclap among student engagement platforms worldwide. Top Hat was estimated to have 450K branded searches compared to Wooclap’s 301K, and held a 22.6% Share of Search versus Wooclap’s 15.1%.
- The lead changed hands once in the 11 months ending August 2026: Top Hat took it in August 2026.
- Across the 11 months ending August 2026, Top Hat’s estimated Share of Search among student engagement platforms worldwide moved from 14.2% to 22.6%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 11 months ending August 2026, Wooclap’s estimated Share of Search among student engagement platforms worldwide moved from 25.8% to 15.1%, and its estimated monthly branded searches moved from 1M to 301K.

## How did search popularity change for student engagement platforms worldwide in August 2026?

- In August 2026, Top Hat gained estimated Share of Search among student engagement platforms worldwide, from 10.5% to 22.6%.
- In August 2026, Wooclap gained estimated Share of Search among student engagement platforms worldwide, from 10.5% to 15.1%.

## Month by month

| Month | Top Hat estimated searches | Top Hat Share of Search | Top Hat rank | Wooclap estimated searches | Wooclap Share of Search | Wooclap rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 14.2% | 3 | 1M | 25.8% | 2 |
| Nov 2025 | 368K | 10.5% | 3 | 823K | 23.6% | 2 |
| Dec 2025 | 246K | 12.7% | 3 | 450K | 23.2% | 2 |
| Jan 2026 | 550K | 18.5% | 2 | 550K | 18.5% | 3 |
| Feb 2026 | 550K | 19.8% | 3 | 673K | 24.2% | 2 |
| Mar 2026 | 368K | 12.6% | 3 | 673K | 23% | 2 |
| Apr 2026 | 368K | 15.7% | 3 | 450K | 19.1% | 2 |
| May 2026 | 201K | 11.1% | 3 | 368K | 20.3% | 2 |
| Jun 2026 | 165K | 9.7% | 3 | 301K | 17.7% | 2 |
| Jul 2026 | 135K | 10.5% | 2 | 135K | 10.5% | 3 |
| Aug 2026 | 450K | 22.6% | 2 | 301K | 15.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Top Hat’s and Wooclap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Top Hat**: Measured on the search term “top hat”.
- **Wooclap**: Measured on the search term “wooclap”.

- [Top Hat profile](/demand/global-en/brands/top-hat)
- [Wooclap profile](/demand/global-en/brands/wooclap)
- [All student engagement platforms worldwide](/demand/global-en/categories/student-engagement-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Top Hat or Wooclap?

In August 2026, Top Hat had more branded searches than Wooclap among student engagement platforms worldwide. Top Hat was estimated to have 450K branded searches compared to Wooclap’s 301K, and held a 22.6% Share of Search versus Wooclap’s 15.1%.

## Cite this page

Brandwave. "Top Hat vs Wooclap: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/top-hat-vs-wooclap

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/top-hat-vs-wooclap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.