---
title: "TomTom vs Waze: Which is more popular by branded search?"
description: "Which is more popular in search, TomTom or Waze? Compare estimated monthly branded-search demand and Share of Search inside the Navigation apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/tomtom-vs-waze"
publisher: "Brandwave"
---

# TomTom vs Waze: Which is more popular by branded search?

Which is more popular in search, TomTom or Waze? Compare estimated monthly branded-search demand and Share of Search inside the Navigation apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: TomTom and Waze
- **Competitive set**: Navigation apps
- **Market**: Global
- **Month measured**: Aug 2026
- **TomTom Share of Search**: 0.16%
- **Waze Share of Search**: 1.2%

## Which is more popular in search, TomTom or Waze?

- In August 2026, Waze had more branded searches than TomTom among navigation apps worldwide. Waze was estimated to have 2.2M branded searches compared to TomTom’s 301K, and held a 1.2% Share of Search versus TomTom’s 0.16%.
- Waze was ahead of TomTom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, TomTom’s estimated Share of Search among navigation apps worldwide held steady at 0.16%, and its estimated monthly branded searches held steady at 301K.
- Across the 11 months ending August 2026, Waze’s estimated Share of Search among navigation apps worldwide held steady at 1.2%, and its estimated monthly branded searches held steady at 2.2M.

## How did search popularity change for navigation apps worldwide in August 2026?

- In August 2026, TomTom fell from 4th to 5th among navigation apps worldwide.

## Month by month

| Month | TomTom estimated searches | TomTom Share of Search | TomTom rank | Waze estimated searches | Waze Share of Search | Waze rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 0.16% | 5 | 2.2M | 1.2% | 2 |
| Nov 2025 | 246K | 0.13% | 5 | 2.2M | 1.2% | 2 |
| Dec 2025 | 246K | 0.16% | 5 | 2.2M | 1.4% | 2 |
| Jan 2026 | 246K | 0.13% | 5 | 2.2M | 1.2% | 2 |
| Feb 2026 | 246K | 0.16% | 5 | 2.2M | 1.4% | 2 |
| Mar 2026 | 246K | 0.13% | 5 | 2.2M | 1.2% | 2 |
| Apr 2026 | 301K | 0.16% | 5 | 2.2M | 1.2% | 2 |
| May 2026 | 301K | 0.16% | 5 | 2.2M | 1.2% | 2 |
| Jun 2026 | 246K | 0.13% | 5 | 2.2M | 1.2% | 2 |
| Jul 2026 | 823K | 0.43% | 4 | 2.2M | 1.2% | 2 |
| Aug 2026 | 301K | 0.16% | 5 | 2.2M | 1.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using TomTom’s and Waze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **TomTom**: Measured on the search term “tomtom”.
- **Waze**: Measured on the search term “waze”.

- [TomTom profile](/demand/global-en/brands/tomtom)
- [Waze profile](/demand/global-en/brands/waze)
- [All navigation apps worldwide](/demand/global-en/categories/navigation-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, TomTom or Waze?

In August 2026, Waze had more branded searches than TomTom among navigation apps worldwide. Waze was estimated to have 2.2M branded searches compared to TomTom’s 301K, and held a 1.2% Share of Search versus TomTom’s 0.16%.

## Cite this page

Brandwave. "TomTom vs Waze: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/tomtom-vs-waze

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tomtom-vs-waze. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.