--- title: "tomtoc vs Tumi: Which is searched more?" description: "Is tomtoc or Tumi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop case brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/tomtoc-vs-tumi" publisher: "Brandwave" --- # tomtoc vs Tumi: Which is searched more? Is tomtoc or Tumi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop case brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: tomtoc and Tumi - **Competitive set**: Laptop case brands - **Market**: Global - **Month measured**: Sep 2026 - **tomtoc Share of Search**: 5.3% - **Tumi Share of Search**: 45.9% ## Is tomtoc or Tumi more popular in search? - In September 2026, Tumi had more branded searches than tomtoc among laptop case brands worldwide. Tumi had about 690,000 branded searches, while tomtoc had 79,400. Tumi made up 45.9% of all laptop case brand searches we track, and tomtoc accounted for 5.3%. - Tumi was ahead of tomtoc in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, tomtoc’s share of searches among laptop case brands worldwide moved from 4.3% to 5.3%, and its estimated monthly branded searches moved from 64.1K to 79.4K. - Across the 12 months ending September 2026, Tumi’s share of searches among laptop case brands worldwide moved from 45.5% to 45.9%, and its estimated monthly branded searches moved from 681K to 690K. ## Top laptop case brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, tomtoc was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tumi did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | tomtoc | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Thule | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bellroy | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Incase | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Pelican | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | MOSISO | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Tumi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop case brands - Asked ChatGPT "Which laptop case brand should I buy?": 1. tomtoc, 2. Incase, 3. Bellroy, 4. MOSISO, 5. Thule - Asked ChatGPT "What are the best laptop case brands?": 1. tomtoc, 2. Bellroy, 3. Incase, 4. Thule, 5. MOSISO - Asked ChatGPT "What's the best laptop case brand for protecting a laptop?": 1. tomtoc, 2. Thule, 3. Pelican - Searched Google, AI Overview "best laptop case": 1. tomtoc - Searched Google, AI Overview "protective laptop case": 1. Thule, 2. Pelican Not named in any answer: Tumi. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for laptop case brands worldwide in September 2026? - In September 2026, Tumi gained share of searches among laptop case brands worldwide, from 42.7% to 45.9%. - Estimated monthly branded searches for tomtoc worldwide rose 23.9% over 12 measured months, from 64.1K to 79.4K in September 2026. ## Month by month | Month | tomtoc estimated searches | tomtoc Share of Search | tomtoc rank | Tumi estimated searches | Tumi Share of Search | Tumi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 64.1K | 4.3% | 6 | 681K | 45.5% | 1 | | Nov 2025 | 77.6K | 4.4% | 6 | 833K | 47.4% | 1 | | Dec 2025 | 64.9K | 3.7% | 6 | 833K | 47.7% | 1 | | Jan 2026 | 64.9K | 4% | 6 | 681K | 41.8% | 1 | | Feb 2026 | 64.9K | 4.5% | 6 | 665K | 46.6% | 1 | | Mar 2026 | 78.4K | 5% | 6 | 665K | 42.4% | 1 | | Apr 2026 | 64.1K | 4.2% | 6 | 665K | 43.5% | 1 | | May 2026 | 78.4K | 4.8% | 6 | 681K | 41.4% | 1 | | Jun 2026 | 83.9K | 5.4% | 6 | 665K | 42.9% | 1 | | Jul 2026 | 80.6K | 4.9% | 6 | 681K | 41.4% | 1 | | Aug 2026 | 80.6K | 5% | 6 | 690K | 42.7% | 1 | | Sep 2026 | 79.4K | 5.3% | 6 | 690K | 45.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using tomtoc’s and Tumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **tomtoc**: Measured on the search terms “tom toc”, “tomtoc” and “tomtoc laptop sleeve”, summed into one figure. - **Tumi**: Measured on the search terms “tumi”, “tumi backpack” and “tumi bags”, summed into one figure. - [tomtoc profile](/demand/global-en/brands/tomtoc) - [Tumi profile](/demand/global-en/brands/tumi) - [All laptop case brands worldwide](/demand/global-en/categories/laptop-case-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is tomtoc or Tumi more popular in search? In September 2026, Tumi had more branded searches than tomtoc among laptop case brands worldwide. Tumi had about 690,000 branded searches, while tomtoc had 79,400. Tumi made up 45.9% of all laptop case brand searches we track, and tomtoc accounted for 5.3%. ## Cite this page Brandwave. "tomtoc vs Tumi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/tomtoc-vs-tumi This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tomtoc-vs-tumi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.