--- title: "Tommy John vs Uniqlo: Which is searched more?" description: "Is Tommy John or Uniqlo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/tommy-john-vs-uniqlo" publisher: "Brandwave" --- # Tommy John vs Uniqlo: Which is searched more? Is Tommy John or Uniqlo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tommy John and Uniqlo - **Competitive set**: Underwear brands - **Market**: Global - **Month measured**: Sep 2026 - **Tommy John Share of Search**: 0.35% - **Uniqlo Share of Search**: 65.1% ## Is Tommy John or Uniqlo more popular in search? - In September 2026, Uniqlo had more branded searches than Tommy John among underwear brands worldwide. Uniqlo had about 13.6 million branded searches, while Tommy John had 74,000. Uniqlo made up 65.1% of all underwear brand searches we track, and Tommy John accounted for 0.35%. - Uniqlo was ahead of Tommy John in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tommy John’s share of searches among underwear brands worldwide moved from 0.37% to 0.35%, and its estimated monthly branded searches moved from 90.5K to 74K. - Across the 12 months ending September 2026, Uniqlo’s share of searches among underwear brands worldwide moved from 68.2% to 65.1%, and its estimated monthly branded searches moved from 16.6M to 13.6M. ## Top underwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Uniqlo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tommy John was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Uniqlo was listed before Tommy John in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Calvin Klein | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Uniqlo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | SKIMS | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | MeUndies | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Tommy John | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Quince | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Hanes | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Intimissimi | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Mack Weldon | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Jockey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Step One | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bonds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about underwear brands - Asked ChatGPT "Which underwear brand should I buy?": 1. Calvin Klein, 2. Uniqlo, 3. Hanes - Asked ChatGPT "What are the best underwear brands?": 1. Calvin Klein, 2. Uniqlo, 3. SKIMS, 4. Hanes, 5. MeUndies, 6. Tommy John, 7. Mack Weldon - Asked ChatGPT "What's the best underwear brand for everyday comfort?": 1. Calvin Klein, 2. MeUndies, 3. Uniqlo, 4. Quince - Searched Google, AI Overview "underwear brands": 1. Quince, 2. SKIMS, 3. MeUndies, 4. Calvin Klein, 5. Uniqlo, 6. Mack Weldon, 7. Intimissimi - Searched Google, AI Overview "comfortable underwear": 1. Tommy John, 2. Intimissimi, 3. SKIMS, 4. Calvin Klein Not named in any answer: Jockey, Step One and Bonds. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for underwear brands worldwide in September 2026? - In September 2026, Uniqlo gained share of searches among underwear brands worldwide, from 63.2% to 65.1%. - In September 2026, Tommy John lost share of searches among underwear brands worldwide, from 3.1% to 0.35%. ## Month by month | Month | Tommy John estimated searches | Tommy John Share of Search | Tommy John rank | Uniqlo estimated searches | Uniqlo Share of Search | Uniqlo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 0.37% | 8 | 16.6M | 68.2% | 1 | | Nov 2025 | 165K | 0.53% | 9 | 20.4M | 66% | 1 | | Dec 2025 | 110K | 0.41% | 8 | 16.6M | 61.4% | 1 | | Jan 2026 | 60.5K | 0.24% | 10 | 16.6M | 66% | 1 | | Feb 2026 | 60.5K | 0.32% | 10 | 11.1M | 58.9% | 1 | | Mar 2026 | 60.5K | 0.27% | 10 | 13.6M | 60.7% | 1 | | Apr 2026 | 74K | 0.37% | 9 | 13.6M | 67.2% | 1 | | May 2026 | 90.5K | 0.42% | 8 | 13.6M | 62.9% | 1 | | Jun 2026 | 60.5K | 0.33% | 10 | 11.1M | 60.7% | 1 | | Jul 2026 | 74K | 0.4% | 10 | 11.1M | 60.6% | 1 | | Aug 2026 | 673K | 3.1% | 4 | 13.6M | 63.2% | 1 | | Sep 2026 | 74K | 0.35% | 9 | 13.6M | 65.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Tommy John’s and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tommy John**: Measured on the search term “tommy john”. - **Uniqlo**: Measured on the search term “uniqlo”. - [Tommy John profile](/demand/global-en/brands/tommy-john) - [Uniqlo profile](/demand/global-en/brands/uniqlo) - [All underwear brands worldwide](/demand/global-en/categories/underwear-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tommy John or Uniqlo more popular in search? In September 2026, Uniqlo had more branded searches than Tommy John among underwear brands worldwide. Uniqlo had about 13.6 million branded searches, while Tommy John had 74,000. Uniqlo made up 65.1% of all underwear brand searches we track, and Tommy John accounted for 0.35%. ## Cite this page Brandwave. "Tommy John vs Uniqlo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/tommy-john-vs-uniqlo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tommy-john-vs-uniqlo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.